work: New York City
A better taxi experience for passenger and driver
Smart Design partnered with the Design Trust for Public Space to redesign a better taxi experience for both passenger and driver, which led to Mayor Bloomberg’s Taxi of Tomorrow initiative.
Smart Design partnered with the Design Trust for Public Space to redesign a better taxi experience for both passenger and...
work: Gatorade
Digital innovation meets the beverage industry
Smart Design partnered with Gatorade on its new personalized sports fuel system for the Brazil national team (CBF).
Smart Design partnered with Gatorade on its new personalized sports fuel system for the Brazil national team (CBF).
thinking
A simple Nudge to help pre-diabetics lead healthier lives
Our Nudge concept app aims to help pre-diabetics change their eating habits and food purchasing behavior to help prevent the onset of type 2 diabetes.
Our Nudge concept app aims to help pre-diabetics change their eating habits and food purchasing behavior to help prevent the...
work: Hyundai Card
Creating a UX strategy for a digital future
With a goal of becoming the best UX company in Korea, Hyundai Card came to Smart Design to develop the company’s UX strategy and build a foundation for the company’s digital future.
With a goal of becoming the best UX company in Korea, Hyundai Card came to Smart Design to develop the...
work: OXO Tot
How to grow a business, by helping kids grow
When OXO wanted to expand into the crowded kids market, it trusted long-time design partner Smart Design to create a line of innovative cleaning and feeding tools—the award-winning Tot line.
When OXO wanted to expand into the crowded kids market, it trusted long-time design partner Smart Design to create a...
work: Under Armour
Reimagining an existing category, the fierce, feminine way
Under Armour needed to rethink its approach to identify and develop meaningful products for female athletes and help it grow its women’s category into a $1 billion business.
Under Armour needed to rethink its approach to identify and develop meaningful products for female athletes and help it grow...
work: HP
Shifting a business from product to platform
HP turned to Smart Design to help it rethink its large-format printer business. Our five-year engagement resulted in a platform of products and a new digital service.
HP turned to Smart Design to help it rethink its large-format printer business. Our five-year engagement resulted in a platform...
work: PepsiCo
Refreshing innovation at the convergence of technology, behavior, and sustainability
PepsiCo came to Smart Design with a new venture, Drinkfinity, an innovative and personalized beverage system that's as good for people as it is for the planet.
PepsiCo came to Smart Design with a new venture, Drinkfinity, an innovative and personalized beverage system that's as good for...
