Fact Sheet

Innovation for Global Impact

The products, services, experiences and innovation strategies that we design drive business and make a meaningful difference in how people live, learn, work and play.

Founded in 1980, Smart is an award-winning design and innovation consulting firm with offices in New York, San Francisco and Barcelona. Every day, we work with companies of all sizes and across diverse industries to create human-centered design solutions that delight customers and help companies achieve their business goals.

EXPERTISE AREAS
Business Design
Consumer Insights
Digital Experiences
Financial Services
Healthcare
Automotive
Brand Experiences
Femme Den
Product Experiences
Realization
SELECTED AWARDS

National Design Award
Medical Design Excellence Awards
IxDA Interaction Awards
IDSA IDEA Design of the Decade Awards
IDSA IDEA Awards
iF Awards
Red Dot Best of the Best Awards

PARTNERSHIPS

OXO

Smart Design’s close relationship with OXO International first began with their founder, Sam Farber. Since then, Smart has designed more than 750 products, expanded the brand into new categories and even established the company’s iconic retail packaging. Today we work year-round with OXO in the home, kitchen, medical and baby categories.

Design + Industry

In 2011, Smart Design forged a strategic partnership with Design + Industry, a product development company based in Sydney, Australia. Together the two companies collaborate on innovative products and experiences that are meaningfully designed and powerfully engineered.

SELECTED CLIENTS

Becton Dickinson
Burton
Cisco
Clorox
Coca-Cola
Corning
ESPN
Ford Motor Company
General Motors
HP
Intel
Johnson & Johnson
Kellogg’s
LG Electronics
McDonald’s
Microsoft
Nike
New York City
OXO International
Opower
Samsung
Shell
simplehuman
Toshiba
Toyota
Yahoo!

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