Looks beautiful, works beautifully.

We design and bring to market groundbreaking products and product experiences that help clients reach new audiences, enliven retail channels and expand a brand’s reach and popularity.

Connecting with consumers

Well-designed and thoughtfully engineered products can inspire the most tangible and memorable connections between a brand and its customers. When it looks great and functions even better, a charismatic product will create loyalty and continually deliver a brand promise. At Smart, we’ve been creating category-defining products for the past 30 years.

Innovation now and in the future

We work with clients to develop products that will thrive in even the most competitive markets. They humanize technology and establish new systems and platforms that inspire future innovation and expansion, as in our long-term relationship with OXO. They are renowned for changing industries with new technology, like the HP PhotoSmart printer and Flip handheld camera. Our products enrich customer’s lives and become the foundation for sustained business growth.