American Banker: three ways banks should think more like a startup

Gordon Hui featured in American Banker

In his latest piece for American Banker, VP of Strategy Gordon Hui explores how banks can adopt startup techniques to create easy-to-use digital experiences.

Investing in developing digital tools is a critical strategy to attract one of the most coveted customer demographics: millennials. Large banks are not only competing against each other, but also with non-traditional financial service providers that focus on mobile capabilities. In order to continue their success with millennials, banks must embrace startup principles to quickly develop new competitive offerings for their customers.

Gordon shares how banks should lean on pilots to test prototypes in real time and invest in developing digital tools with an emphasis on launch.

To read the full article, click here.