designboom: Interview with Smart Design founder Davin Stowell

Our founder Davin Stowell talked to designboom about his career, Smart’s history and core philosophy, and the latest happenings from our new London studio.

Davin stowell is the CEO and founder of smart design, a creative innovation consultancy with studios in New York City, San Francisco and London. Davin evolved smart design from a three-person product design shop in 1980 to the 125-person product and service experience consultancy it is today. He also created the OXO good grips line in 1989, which brought universal design to everyday products. designboom spoke to Davin about his work and influences.

DB: How would you describe your design approach to someone unfamiliar with your work?

DS: It’s really quite simple – my own and smart design’s approach to design has always been focused around developing a very deep understanding of people’s needs, desires, and behaviors.

Read the full article at designboom.