Designing products for more than just a digital connection

Anthony Di Bitonto to open the Product Innovation Summit in Boston

Smart’s New York studio lead will open Boston’s Product Innovation Summit on Wednesday 28 September.

The Product Innovation Summit brings together leaders to discuss the key issues facing brands as they look to accelerate, but also successfully execute, on new product development opportunities. Highlighting the importance of designing for both emotional delight, and functional reward, Anthony will showcase key product experiences from across his career that balance both these elements.

A partner at Smart, Anthony is a strategic design leader who has delivered impact to companies across categories through the design of physical and digital products and services. With client partnerships ranging from Schneider Electric and HP, to UCB and OXO, Anthony’s approach is defined by his cross disciplinary expertise in integrated consumer experiences, bridging the gap between vision and realization, and a deep empathy for the people he creates for.

Join us on 28 September, and follow the conversation on Twitter.