Smart Design included in new Museum of Modern Art exhibition
Press
The OXO Good Grips paring knife and opener are featured in the contemporary design collection exhibition This is for Everyone: Design Experiments for the Common Good at The Museum of Modern Art, New York, which opened on February 14, 2015, and will run through January 31, 2016.
According to MoMA, “The exhibition takes its title from the Twitter message that British computer scientist Tim Berners-Lee (inventor of the World Wide Web) used to light up the stadium at the 2012 London Olympics opening ceremonies. His buoyant tweet highlighted the way that the Internet has created limitless possibilities for the discovery, sharing, and expansion of knowledge and information. As we revel in this abundant possibility, we sometimes forget that new technologies are not inherently democratic. Is design in the digital age—so often simply assumed to be for the greater good—truly for everyone? From initial exploratory experiments to complex, and often contested, hybrid digital-analog states, all the way to ‘universal’ designs, This Is for Everyone explores this question with works from MoMA’s collection that celebrate the promise—and occasional flipside—of contemporary design.”
Smart Design has worked with OXO, one of the earlier pioneers of user-centered design, for nearly 25 years. Our first collaboration together launched the Good Grips brand into the marketplace.
For more information about This is for Everyone: Design Experiments for the Common Good, please visit the MoMA website.
Installation view of This Is for Everyone: Design Experiments for the Common Good at The Museum of Modern Art, New York (February 14, 2015-January 1, 2016). Photo by John Wronn. © 2015 The Museum of Modern Art.