Until last week we had never hosted a Smart Salon through our Barcelona office. So when the time came, it…Read more
Dan champions the “human” side of design - how design can affect our quality of life, drive performance and influence people’s behavior for the better.
For more than 30 years, Dan has brought the design process to life through his ever-evolving research methodologies and a deep understanding of people’s emotional and physical needs.
Dan plays a key role in cementing our reputation for designing product experiences that meet the needs of people with a wide range of abilities, especially at the edges of the spectrum—those with arthritis, dexterity, cognitive or vision problems. He mentors design teams to uncover the latent needs of consumers while keeping business objectives top of mind. In particular, he works with our Improving Health initiative to help identify ways of understanding and improving patient experiences across all touch points.
Dan is a sought-after lecturer and speaks around the world on design, research, and creating positive change through design. He was featured in the film, Objectified, and is also the recipient of numerous awards. He has worked with clients such as Ford Motors, HP, Johnson & Johnson,LG Electronics, Microsoft, OXO, and UCB to help them develop a variety of products and services. Dan earned a Bachelors degree in Industrial Design from Syracuse University and MA and PhD in Ergonomics and Biomechanics from New York University.
Follow him on Twitter: @danformosa
Pharmacists can readily improve patient outcomes. So why are drugstores designed to keep patient and pharmacist apart? Having long been…Read more
A few months ago, I sat in on an interesting meeting with our design team and people from a medical…Read more
Design and patient behavior are inherently linked, and several elements come into the design process when developing a new user-driven…Read more
A few weeks ago one of my students, Brian Gaffney, told me a story. He was standing in a movie…Read more
When Ford came to us to design an LCD based instrument cluster, we had an immediate (and we think innovative)…Read more
The role of marketing research is to work with product or service consumers to understand their needs and desires, while…Read more
Working with Ford to develop an all-new instrument cluster for their 2010 hybrids, we suggested that the instrument cluster can…Read more
Design can be a powerful force in our lives and have significant social impact. Every design project we undertake will…Read more
Oct 12, 2012
Femme Den to speak at the Women’s Forum Global Meeting 2012 in France
Jun 24, 2012
Dan Formosa "Joins the Revolution" at the Dieline Package Design Conference in Boston
Jun 19, 2012
Dan Formosa speaks at IDSA-NY's 2nd Annual The Tangible: Dead or Alive
May 16, 2012
Dr. Dan Formosa and Carla Diana speak at TEDxDrexelU in Philadelphia
Oct 24, 2011
"Universal Design: Experiencing Elderly Life" at IDA Congress
Oct 18, 2010
Dan Formosa and Agnete Enga to speak at Design Forum in Kortrijk, Belgium
Jun 07, 2010
Cincinnati's CAC and AIGA to host Dan Formosa and Objectified
May 20, 2010
Sharing insights on Inclusive Design with the Norwegian Design Council...and a Princess!
Apr 27, 2010
Smart Design to be featured at agIdeas 2010 international design week in Melbourne, Australia
Apr 08, 2010
Dan Formosa set for keynote address at ASU's Third Annual "Exposed" Design Symposium
Mar 04, 2010
RESCHEDULED for March 4th! Dan Formosa to be on Cooper-Hewitt's "Design for Humans" panel.
Sep 25, 2009
Smart and IDEO present joint case study for IDSA Conference