Smart Design

Gordon recently joined Smart Design as the Director of Business Design & Strategy. He’s currently building on Smart Design’s heritage of designing great products, including the OXO Good Grips line and Flip Video Camera, to bring to life breakthrough business thinking, strategies and technology-based experiences.

Before he came to Smart Design, Gordon was Assistant Vice-President in The Hartford Financial Services Group’s innovation and corporate venture capital group. In his role, Gordon led cross-functional teams on new business and new technology explorations, bridging the gap between the front end and the back end of innovation. Gordon began his career at the innovation consulting firm, Peer Insight, where he became SVP and Partner. At Peer Insight, he applied left-brained analysis and right-brained techniques for some of America’s most innovative companies, including Hewlett-Packard, Procter & Gamble, Kraft Foods and Microsoft.

Gordon holds an MBA from The Wharton School of Business at the University of Pennsylvania and a Bachelor’s of Science degree in Finance and International Business from the University of Maryland at College Park. In 2010, Gordon won the IDSA-Fast Company IDEA Gold Award for Design Strategy.

Follow Gordon on Twitter: @gordonhui