Kathy believes when good copy and great design come together interesting things can happen.

Senior Copywriter

Kathy Cheng is a senior copywriter at Smart Design where she has named multiple consumer brands, written for GE annual reports, and worked on new brand identities from the ground up. Originally from Sydney, Australia, she now works on brand experience projects in New York for clients within the healthcare, financial services and consumer product sectors. She speaks with an Australian accent but always spells American.

Kathy’s Thoughts

Kathy’s Talks

  • Currently not conducting events