Sean’s expertise in understanding and translating the role of brand in product and service innovation enables him to provide lasting value to clients through his leadership of Smart Design’s global client services team.

 Partner

Sean brings clarity and vision to the complex world of design. As a highly accomplished consultant with 18 years of experience in developing branding and innovation platforms, he manages diverse design projects for global companies.

 

Sean is responsible for working with our client partners to realize the power of design and champion it throughout their organizations. He has built relationships with companies such as Clorox, Ford, GroupeSEB, HP, Johnson & Johnson, Nestle, Microsoft, P&G, Telefonica and Unilever.

 

Before joining Smart Design in 2005, Sean held senior account planning and management positions at multi-national marketing communication firms Euro RSCG and Arnold Worldwide. Before his agency career, Sean worked on the client side as a Creative Services Manager at PRIMEDIA. Sean studied Communications and Design at The University of North Texas and Media Studies at New School University in New York.

 

Follow him on Twitter: @DesignTherapist

Sean’s Thoughts

YourCustomerDoesntTrustYou

Your customer doesn’t trust you anymore

Back in the day, banks took up entire buildings. They had classical architecture, marble columns and massive, thick-walled safes. Walking…

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FC_Gap

3 Reasons why Gap’s logo flopped

Consumers are more intelligent in this age of branding, and companies better adapt or die. Sean takes a look at…

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Sean’s Talks

  • Feb 16, 2012

    Tune into Smart Design, RCA and Telefónica's Forward Focus Podcasts

  • May 18, 2010

    Packaging Design 6th Annual in Amsterdam to hear from Smart's Sean O'Connor

  • Oct 14, 2009

    "Making Emotional Connections with Package Design" goes to Amsterdam

  • Jun 03, 2009

    The Future of Global Product Design Forum

  • Apr 22, 2009

    Fusing Emotion and Design into Great Packaging