“So many great ideas sit on a shelf and nobody knows how to start the experiments, how to implement things and how to drive them through the organization in a scalable way.” – Heather Fraser
At our latest Smart Salon in the NY studio, we asked our panelists to answer questions like, why do some ideas never make it to market? Where are the gaps in the innovation process? If the role of front end innovation is to imagine what is possible, who is responsible for making it real? To find out their answers to these questions and more, check out the video.
Heather Fraser – Author and Executive Director of Rotman DesignWorks
Mark Ciesko – Manager, Americas Studio; Global Design at GE Healthcare
Gordon Hui – Director, Business Design & Strategy; Smart Design
Tucker Fort – Director, Industrial Design; Smart Design