Changing to quickly used to be considered risky. Now risk comes from not changing fast enough. How can design help?
Professor Patrick Whitney from IIT Institute of Design
Charles Adler from Kickstarter
Tucker Fort from Smart Design
“Today, where the business models are amorphous, technology comes from anywhere, and consumers have more power, because they have choice, there are more elements that a company has to play with. So when business models, technology and consumer choice are numerous and fast changing… risk comes from standing still. Risk means you can’t stand still, but it doesn’t tell you where you should go.” — Patrick Whitney
To hear more from Patrick and the rest of the panelists in our NY studio, check out the video.