The Femme Den is a design lab focused on the female consumer, powered by Smart Design. We’re designers, researchers, strategists and…
Read moreMicrointeractions Chapter 4: Feedback Illuminates the Rules
Chapter 4: Feedback (An excerpt of Microinteractions: Designing with Details by Dan Saffer from O’Reilly Media. If you prefer, read... Read more
Designing the Taxi of Tomorrow experience for New York City
Smart Design partnered with the New York Taxi and Limousine Commission, Design Trust for Public Space and Nissan as design... Read more
Our Talking, Walking Objects
Meeting Simon for the first time was one of the most sublime experiences I’ve had. With every coy head nod,... Read more
Redesign A Joint Bank Account, Save A Marriage
We hear again and again that conflict over money is the number one cause of divorce. It’s such a difficult... Read more
Carla Diana talks robots, data and innovation at GE’s SxSW Brilliant Brunch
“I think about this interaction as poetry, or really, a non-verbal conversation that happens between an object and a person.... Read more
Smart Design On What We’ll Really Want From Robot Cars
Forget the Jetsons: Dan Saffer on how we should interact with the automobiles of the (near) future. Every Saturday the... Read more
TEDxAsylumHill: Money and marriage
At a recent innovation-focused TEDx, I spoke about a new initiative at Smart Design to understand how couples can more... Read more
WATCH: Smart Salon at the RCA: Can We Design a Better Patient?
Until last week we had never hosted a Smart Salon through our Barcelona office. So when the time came, it... Read more
WATCH: Transforming the TV experience
Smart Design has re-imagined a TV experience that puts people first, leverages technology and redefines the smart TV paradigm. Heather... Read more




