Women today ask a lot of their bakeware. They demand efficiency for harried weekdays, yet a casual and elegant aesthetic worthy of special meals and weekend entertaining. When Pyrex asked us to redesign their signature glass line for a new generation of cooks, we knew we had to design for how people really cook, eat and live today.
The line we designed has everything she needs. A new cutout handle makes passing the potatoes easier. A stronger grip makes the glass pieces drop-proof in the kitchen and less slippery in the sink, even with soapy, wet hands. On top of that, a versatile collection of shapes and lids can take the same piece of bakeware from prep to cook and from serve to store. Speaking of storage, the new line keeps things neat by stacking well in crowded cupboards.
“The changes are subtle and profound: the glass is clearer, the handles are deeper and more biomorphically shaped, and the lines are elegant.” – The New York Times
Beyond baking well, the line doesn’t shy from tradition. It timeless design fits into any décor and is made to last, from generation to generation, mother to daughter.
Erica Eden is an industrial designer at Smart Design. She is also part of the Femme Den, a kind of in-house collective focused on making sure that conversations about gender are always part of Smart Design’s process, as much as, say, sustainability and ergonomics. Ms. Eden, oversaw the team that redesigned the Pyrex Easy Grab glass bakeware line. The changes are subtle and profound: the glass is clearer, the handles are deeper and more biomorphically shaped, and the lines are elegant. Heck, it’s just prettier. Read more about Erica and her thoughts on the Pyrex project in the New York Times “Q&A: Erica Eden of Smart Design on Pyrex.”
