Advancing the dialogue.

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Heather Martin
April 4, 2012

When six months feels like a lifetime

At Smart Design we strive to design products, services and systems that improve the lives of people. Whether we create...

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Smart Design
January 7, 2012

“Heck, it’s just prettier,” says the New York Times

Women today ask a lot of their bakeware. They demand efficiency for harried weekdays, yet a casual and elegant aesthetic...

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Smart Design
December 2, 2011

Your customer doesn’t trust you anymore

Back in the day, banks took up entire buildings. They had classical architecture, marble columns and massive, thick-walled safes....

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Smart Design
December 1, 2011

Money matters

How you build your brand and deepen customer engagement is changing. More and more, this is happening ‘bottom up’...

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Smart Design
July 7, 2011

Why the smartphone did not kill the video star

Swiss army knives are great. I love them, and as a designer I appreciate how they have become an indispensable...

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Smart Design
June 1, 2011

Four keys to creating products for the Lady Gaga generation

If you want to succeed in development of new brands, products, and services, today you need to be following Gen...

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Dan Formosa
February 7, 2011

Reducing glance time for the Ford SmartGauge

When Ford came to us to design an LCD based instrument cluster, we had an immediate (and we think innovative)...

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Smart Design
May 20, 2010

Breakup letters

The Breakup Letter is a design research tool that Smart Design uses to understand the emotional connection between people and...

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Tucker Fort
May 18, 2010

Smart Design draws water conservation inspiration from ecosystems

How can we use nature’s principles to inspire solutions that will allow cities to become smarter, more efficient, more...