Product Development
Cardinal Health Endura Scrubs:
Performance wear for demanding jobs.
Cardinal Health wanted to uncover a high-impact but relatively low-cost opportunity that would result in much greater satisfaction among health professionals. We looked to sports clothing as an inspiration, but more importantly, to basic human issues of hospital workers, to innovate a product that had been around so long that everyone failed to think about how it could be improved.
Many hospital workers complain about the baggy, pajama-like, and unprofessional look of traditional ‘scrubs’. Furthermore, over 70% of hospital employees are women, yet they are forced to adapt to clothing that was designed for an XL-sized man.
The Endura Performance Apparel Scrubs is a line of cost-effective high performance scrubs that we designed as true unisex wear with benefits for women and men alike. They are a vast improvement on their predecessors because of design innovations such as collars that don’t blouse open to over-expose females, a waistline and inseam that adjusts for male and female bodies, angled pockets that prevent spillage, breathable mesh panels for circulation, and adjustable leg lengths. They are durable and stretchable through the use of high-tech fabrics and quality construction. This approach is the key to healthcare innovation in the future.
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