Anna Soisalo

Executive Director

Anna takes the lead on helping Smart’s clients transform their businesses and bottom lines through a design-led approach. The creative lead in our London studio, Anna spearheads multi-disciplinary design teams to create engaging customer experiences and define new business models.

With a background in consulting and digital strategy, Anna is also a whiz at quantitative analytics. Having previously led the digital business design practice at DigitasLBi, Anna’s work spans a range of industries, including healthcare, pharmaceuticals, FMCG, transportation and telecommunications. She studied economics at the Stockholm School of Economics.