Omar Bakhshi

Design Director

Omar is a leader in designing innovative products, services and experiences that make a meaningful difference. Bringing a strong heritage of leading multi disciplinary design groups across both digital advertising and product design, he specializes in the connected product and mobility sectors in the London studio.

Prior to working at Smart, he was a Creative Director at OgilvyOne, where he set up the user experience practice. His work for Ford, IKEA, Nike, British Airways and Land Rover has been recognised at numerous award shows (including the D&ADs, Cannes Lovies, FWA, Awwwards and others). Omar also lectures at Loughborough University Design School and once ran a marathon in less than 4 hours.