Dan-Formosa-Smart-Design

Dan Formosa

Co-Founder
New York City

Dan helped found Smart Design. For more than 30 years, he has been a champion of the “human” side of design – how design can affect quality of life, drive performance, and influence people’s behavior for the better. He brings the design process to life through his ever-evolving research methodologies and a deep understanding of people’s emotional and physical needs.

Dan designs product experiences that meet the needs of people with a wide range of abilities, especially at the edges of the spectrum – those with arthritis, dexterity, cognitive, or vision problems. He mentors design teams to uncover the latent needs of consumers while keeping business objectives top of mind. In particular, he works with our Improving Health initiative to help identify ways of understanding and improving patient experiences across all touchpoints.

Dan is a sought-after lecturer and speaks around the world on design, research, and creating positive change through design. He was featured in the film “Objectified,” and is also the recipient of numerous awards. He has worked with clients such as Ford, HP, Johnson & Johnson,LG Electronics, Microsoft, OXO, and UCB.

Dan holds a bachelor’s degree in industrial design from Syracuse University and both a master’s and a Ph.D. in ergonomics and biomechanics from New York University.