Beyond treatment, it’s about deeply understanding people – physically and emotionally and transforming the complex systems that deliver care.
We take a human-centric and systems thinking approach, considering patients, caregivers, HCPs and regulatory, financial, and cultural dimensions to imagine new patient experiences, products and services.
Smart Design can help you realize new opportunities that transform how care is delivered.
Explore a selection of our health and well-being work below.
Giving arthritis patients more good days with a range of self-injection options.
Repositioning the most effective forms of birth control for a new generation
Bringing personalized sports fueling recommendations to everyday athletes.
Delivering lifesaving information at your fingertips.