Designing for health and well-being
Beyond treatment, it’s about deeply understanding people – physically and emotionally and transforming the complex systems that deliver care.
We help organizations across the healthcare spectrum create positive outcomes.
We take a human-centric and systems thinking approach, considering patients, caregivers, HCPs and regulatory, financial, and cultural dimensions to imagine new patient experiences, products and services.
Smart Design can help you realize new opportunities that transform how care is delivered.
Explore a selection of our health and well-being work below.
Building a patient-centric toolkit to better facilitate birth control conversations in health centers
Repositioning the most effective forms of birth control for a new generation
Scaling creative research methods
We’re constantly experimenting with new creative research methods that enable us to scale research findings without losing the richness of insight.
Creating value through ecosystems
We help companies grow with our proven Ecosystem Growth Strategy. We have 4 tactics and methods that help companies start quickly and demonstrate results.
Sustainability in practice
We help companies create new packaging formats that meet their sustainability goals by considering materials, waste management systems, consumer interactions and communication.