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Designing for health and well-being

Beyond treatment, it’s about deeply understanding people – physically and emotionally and transforming the complex systems that deliver care.

We help organizations across the healthcare spectrum create positive outcomes.

Healthcare is about more than treatment, it’s about deeply understanding people - physically and emotionally in order to transform the complex systems that deliver care. Our human-centric and systems-thinking approach makes us a leader in healthcare design.

 

We work in a variety of sub-sectors like Pharma, medical devices and equipment, packaging and patient education, healthcare providers, insurance, digital services, consumer health and retail, nutrition, fitness, and mental health.

 

Smart Design can help you realize new opportunities that transform how care is delivered.

 

Explore a selection of our health and well-being work below.

UCB

Helping hands

Giving arthritis patients more good days with a range of self-injection options.

Upstream USA

Empowering choices

Building a patient-centric toolkit to better facilitate birth control conversations in health centers

Amplifon

Listen up

A new customer experience for hearing health

Simprints

Identify yourself

Delivering lifesaving information at your fingertips.

Health and well-being

Project Junior: How I reimagined fertility through a living design experiment

Health and well-being

Two startups bridging the innovation gap in women’s healthcare

Gatorade

Gx Sweat Patch

Bringing personalized sports fueling recommendations to everyday athletes.

Virtual Smart Salon

Building a better you: How can personal technology support better health and well-being?

Virtual Smart Salon

Testing the limits: Designing the next wave of diagnostics

La Lumiere

About face

Revolutionizing acne-healing for the masses.

Meta

Design for digital well-being

Elevating the voices of young people through co-design

Virtual Smart Salon

Tech & teens: Striking a balance for optimal well-being

Virtual Smart Salon

Bridging the knowledge gap in women’s health

Power to Decide

Whoops proof

Repositioning the most effective forms of birth control for a new generation

Let’s design a smarter world together

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Scaling creative research methods

We’re constantly experimenting with new creative research methods that enable us to scale research findings without losing the richness of insight.

Explore

Creating value through ecosystems

We help companies grow with our proven Ecosystem Growth Strategy. We have 4 tactics and methods that help companies start quickly and demonstrate results.

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Sustainability in practice

We help companies create new packaging formats that meet their sustainability goals by considering materials, waste management systems, consumer interactions and communication.