Scaling creative research methods

Using a blend of qualitative and data-driven methods to deeply understand people’s behaviors and attitudes, we focus on actionable insights that apply at scale.

We’re constantly experimenting with new creative research methods that enable us to scale research findings without losing the richness of insight.

With a toolkit of diverse methods from behavioral data analytics and online communities to in-person design ethnographies and co-creation, we build custom research plans that carefully match time investment with the nature of the design challenge.
Learn about how we approach research differently in our work below.

Let’s design a smarter world together