Product and Service Design
Expertise
We design products and services that connect with people—making their lives better, easier, simpler, more efficient, more intuitive, more profitable and more enjoyable.
Sometimes it’s about reinventing a new product category. Other times it’s about reimagining an entire system. To the end user, the design is seamless; for Smart, it’s an intense process of creating, testing and refining to consider all the key moments that make good experiences great.
When designing a product or service for the digital or physical world, we take an integrated approach: we connect the dots between activities, infrastructure, materials, people and communication. We dig deep to identify those aha moments that will ultimately shape successful, scalable design. An important part of any design process includes rapid iteration and prototyping to make sure the final product or service gets to market faster, is the best it can be and can stand the test of time in the real world.
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Industrial design offerings:
- Ergonomic design
- Human factors
- Visual brand language
- Technical ideation
- Product innovation
- Design for manufacturing reliability
- Rigorous protocols for concept testing
- Material testing
- Methodology testing
- Ergonomic testing
- Generative and POC prototypes
- Pilot-ready prototypes
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Brand building offerings:
- Visual language
- Voice development
- Naming
- Packaging design
- Digital expression
- Cross-channel communication
- Cohesive brand expression between product, packaging, and digital
Additional service offerings:
Customer research & insights
Digital experiences
Engineering & technology
Business & organizational design