Time to think
like a designer.

Our latest approaches and perspectives
for designing a smarter tomorrow.

Healthcare

Digital services have potential to transform patient care and tackle the growing pandemic of chronic illness and comorbidity through collaborations.

Smart Salon

An increased focus on lean methods and small scale piloting approaches has proven effective in many organizations, but what is the right balance of breadth, speed and fidelity to match the challenges of each organization and when should companies build, buy or partner for best results?

Gordon Hui
Financial Services

Banks need to embrace new ways of using digital to interact with the Millennials while staying true to the overall CX.

Smart Salon

An increased focus on lean methods and small scale piloting approaches has proven effective in many organizations, but what is the right balance of breadth, speed and fidelity to match the challenges of each organization and when should companies build, buy or partner for best results?

Gordon Hui
Design

In the coming years, IoT will deeply affect current product and service offerings and help create entirely new business models.

Smart Salon

An increased focus on lean methods and small scale piloting approaches has proven effective in many organizations, but what is the right balance of breadth, speed and fidelity to match the challenges of each organization and when should companies build, buy or partner for best results?

Gordon Hui
Design

It's important to focus on designing an emotional benefit, as this will encourage adoption and a memorable experience.

Smart Salon

We gathered industry leaders to discuss challenges they have faced and lessons learned in bringing design to the fore in their organizations.

Design

We’ve learned that early conceptual stages benefit from a dose of Realism, and that it’s useful to keep an Optimist or two around for the nuts and bolts.

Mentorship

Smart mentored graduate students from across Penn’s campus to tackle a challenge facing the University of Pennsylvania Health System.

Design

IoT is a relatively new product category with few norms around patterns of use. A design approach that emphasises understanding what users will value is especially impactful for breakthrough connected innovations.

Design

We challenge organizations to consider all areas of consumer value, with 5 building blocks we’ve curated to develop IoT products and services.

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