Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

Huffington Post : Marketing to women? how to get it right.

US Women control about 70-80% of household purchases - everything from cars to clothes. Although not the most obvious subject for a case study in successful gender-based marketing, we recently worked with the National Campaign to Prevent Teen and Unplanned Pregnancy, and spoke with millennial women to learn about their attitudes and perceptions about birth control, specifically two perfectly good products - the IUD and the Implant.

Nov 2017
Press

UX Awards: Smart wins 5th award this year for Simprints global health initiative

Smart Design was honored last week as a Gold award winner at the 2017 UX Awards summit for our collaboration with Simprints. The award for ‘Outstanding Healthcare Service Design for Underserved Communities’, marks the fifth award Smart and Simprints have won together this year.

Nov 2017
Press

Fortune: How design and tech will change the way we age

In a recent interview with Fortune Magazine, managing partner Richard Whitehall shares some of his career highlights, and uncovers how Smart Design’s work is changing people’s daily lives through technology and personalization.

Nov 2017
Press

Fast Company: How inclusive design is Smart Design

Smart Design partner, Tucker Fort, spearheads Smart’s multi-year partnership with PepsiCo, most recently as the innovation lead crafting the Gatorade’s Gx personalized sports fuel platform and service offering. He sat down with Fast Company to chat about our history as a pioneer in inclusive design, and how these principles continue to inspire the work we do today.  

Nov 2017
Press

BBC Two: Ruby Steel featured in Big Life Fix special episode

Last year, Senior Strategist Ruby Steel was invited along with seven others to be a ‘fixer’ for BBC2’s Big Life Fix. The show involved the team of inventors creating new and life-changing solutions for people in need.

 

Nov 2017
Press

Real Business: Airlines must offer a personalized experience or pay the price

Recent research shows that the airline industry is under intense pressure, and only 22% of people care who they fly with. This is opening more opportunity for airlines to capitalize on, by improving the overall passenger experience through innovation. VP of Design, Heather Martin was featured in Real Business this week, exploring the emerging role that digital technology can play to create more personal in-flight experiences and increase customer engagement.

Oct 2017
Press

TU-Automotive: Expanding the Mobility Mix

This year, TU-Automotive Europe will focus on shaping the future of the connected car, bringing together experts and leaders in autonomous vehicles and mobility. The 2-day program will feature several speakers and discussions across innovation in the connected and autonomous car space.

Oct 2017
Press

WardsAuto: Self-driving cars must avoid psyching out occupants

As we begin to approach the future of self-driving cars and fully autonomous vehicles, the auto industry must pay closer attention to gaining and keeping human trust in this enabling technology.

Oct 2017
Event

Designing the Future: Ruby Steel to speak at Interact London

A leading design conference, Interact London inspires UX thinkers, highlighting the roles that digital design, UX and information architecture play in today’s society. Exploring the theme ‘Designing the Future’, the 2017 event presents experts across neurology, psychology, cognitive neuroscience, who will share their thoughts on the impact of these disciplines on digital design.

Oct 2017
Press

BIMA 2017: Smart scoops major innovation awards for Simprints global health initiative

At last week’s BIMA (British Interactive Media Association) Awards ceremony, Smart Design was recognized with one of the design industry’s most prestigious accolades, the Advance Award for Innovation for our work with startup Simprints. The honor is bestowed upon one recipient from all the innovation category award winners, recognizing exceptional digital work that pushes the limits across innovation, craft and impact. Earlier in the evening, Smart was also revealed as the winner for the Product & Service Design: Innovation category, a prelude to the Advance Award.

Sep 2017
Event

Wards Auto UX: What are people really going to do in autonomous cars?

The 2017 Wards Auto UX conference will explore how new technologies might converge for great mobility experiences, and will showcasing keynote speakers from leading automakers, panel discussions on UX topics and exhibits from leading tech suppliers.

Sep 2017
Press

Smart Design recognized in the 2017 Fast Company Innovation by Design Awards

Now in its sixth year, Fast Company’s Innovation by Design Awards Program honors the most innovative and disruptive design solutions created to resolve today’s most challenging business issues. Smart Design was recognized as a finalist in the Social Good category for our work with startup Simprints, and also received an honorable mention in the Experimental category for our wireless cross-journey media platform, NEXT.

Sep 2017
Press

Simprints wins $2M to prevent maternal and child deaths in the hardest-to-reach regions

After a rigorous review by global health experts, Smart Design partner and tech startup Simprints, was selected among 15 of the world’s most promising ideas to save lives at birth in developing countries, edging out over 550 other applicants to secure millions in new funding to develop, refine, and launch their innovations. The award comes from Saving Lives at Birth, a 'Grand Challenge for Development' funded by the Gates Foundation, USAID, UKaid, and the Canadian, Korean, and Norwegian governments.

Aug 2017
Press

WardsAuto: How to create iconic autonomous cars for baby boomers and digital natives

As baby boomers and digital natives become key influencers in the emerging revolution of the driverless car, design is playing a bigger role in mobility as a service and ultimately, autonomous mobility. Strategy Director, Nate Giraitis, highlights several ways designers are looking to solve for these important buyers in the autonomous market.

Aug 2017
Event

Clio Awards: Richard Whitehall to serve as 2017 juror

Founded in 1959, the Clios is the esteemed international awards competition for the creative business. The annual awards recognize innovation and creative excellence across the advertising, sports, fashion, music, entertainment and healthcare industries that push boundaries and establish new precedent.

Jul 2017
Press

BIMA Awards: Smart Design named finalist for work with Simprints

The BIMA Awards are the longest standing and most prestigious digital awards in the UK. Since 1985, The British Interactive Media Association has been focused on driving innovation and excellence across the digital industry with values of enabling community, celebrating individuals and embedding diversity into the digital ecosystem.

Jul 2017
Press

Forbes: Building Brand Equity through the Gatorade Gx Innovation

Gatorade and Smart Design’s ongoing collaboration on the Gx Sports Fuel Platform has been a 3-year journey from vision to market launch, and continues to play a key role in evolving and enhancing the brand’s reputation from its origin as a sports beverage, to Sports Fuel Company.

Jun 2017
Press

Telegraph UK: Nate Giraitis explores five ways smart cities will change driving forever

Smart cities are increasing around the UK, as they leverage information and communication technology to make infrastructures more interactive. Simultaneously, an influx of connected vehicles in these cities has the potential to dramatically change the way we drive. Strategy Director, Nate Giraitis was featured this week in Telegraph, highlighting different ways smart cities will change driving forever:  keeping drivers safe on the road, increasing mobility and creating more space.

Jun 2017
Press

Smart wins Design for Social Impact award

Smart Design was honored today as the winner of this year's Core 77 Design Awards, recognized for our work in the Design for Social Impact category.  Our entry, Designing for the invisible 1.5 billion, showcases our work with socially minded startup Simprints.

Jun 2017
Event

Border Sessions: Nicole Bacchus and Anna Soisalo to facilitate workshop at 2017 conference

Smart’s Associate Strategy Director, Nicole Bacchus, along with Strategy Director, Anna Soisalo, will be leading a workshop at this year’s Border Sessions conference in Amsterdam. The team will lead a half-day session focusing on human-centered innovation and technology as it relates to the future of the cannabis industry.

May 2017