Smart in the news.

What we’re up to and where we’re headed in the world of meaningful design.

Event

Yale Social Impact Conference.

In its second year, Yale’s Social Impact Conference will bring together industry experts and undergraduate students to engage in meaningful dialogue about social enterprise through a series of panel discussions and workshops. The conference will provide tools and techniques to address some of society’s most pressing problems.

Jan 2017
Event

Developing your startup plan.

As part of the W.R. Berkeley Innovation Lab NYU Stern and this year’s $300K Entrepreneur Challenge, Smart Design will run a workshop on user experience research and design. 

Jan 2017
Press

Why the cannabis industry is a designer’s dream.

Last month, Smart Design hosted a Makeathon, a team-based competition over a span of 12 hours to develop ideas against design prompts, evaluated by design and cannabis industry experts. Participants were given the chance to invent, reinvent, and generate a new perspective on what the future of the cannabis industry might be.

Oct 2016
Press

Designing products for more than just a digital connection.

Smart’s New York studio lead will open Boston’s Product Innovation Summit on Wednesday 28 September. The Product Innovation Summit brings together leaders to discuss the key issues facing brands as they look to accelerate, but also successfully execute, on new product development opportunities.

Sep 2016
Press

Smart, fast, and connected.

Senior Design Strategist, Jamie Nicholson, and Senior Interaction Designer, Mark Breneman will be leading Smart Design’s Interactive Session on ‘how large corporations can launch new ventures at the speed of a startup’ at this year’s Design Leadership Conference on September 25th-27th.

Sep 2016
Press

Fast Company Innovation by Design Awards.

The Gatorade Gx Platform, designed in collaboration with Smart Design, has been crowned as a finalist at this year’s Fast Company Innovation by Design Awards. Receiving a distinction for the User Experience category, the cutting edge platform was recognized for its first-to-market innovation in delivering personalized sports fueling recommendations to elite athletes.

Sep 2016
Press

Designing by feel.

In our latest feature in the Atlantic, Smart Design partners and creative directors, Richard Whitehall and Tucker Fort, share the importance of designing by feel: turning empathy into something tangible. Considering human needs above all, and seeing the world through someone else’s eyes is what enables a designer to create products that feel more human, and bring real life to big ideas.

Sep 2016
Press

UCD ’16: Being Human.

Senior Design Strategist, Ruby Steel, will be presenting at this year’s UCD Conference entitled “The Power of Design”, drawing from her experience solving for the challenges of living with locked-in syndrome.

Aug 2016