Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

CMO: Heather Martin explores 5 trends driving the rise of product to platform

Companies from varying sectors are making the switch from marketing their products, to transforming them into platforms that offer customers connected service ecosystems. In an effort to shape the platform’s brand, role, and purpose, CMO’s are driving both the product development and expansion of these initiatives. This shift is creating new partnerships between companies in diverse sectors, enabling disruptive innovation and faster responses to consumer demands.

Apr 2017
Announcement

TU Automotive: Ed Laganis on re-imagining the in-car experience

Smart’s New York-based Design Engineering Director, Ed Laganis, has been selected to speak at this year’s TU Automotive conference on June 8.

Apr 2017
Announcement

PSFK Innovation on Purpose: Tucker Fort & Xavi Cortadellas to appear at 2017 conference

Smart Design partner Tucker Fort and Gatorade head of innovation and design Xavi Cortadellas return to PSFK’s annual conference on May 19 in New York.

Apr 2017
Press

Service Design Network's Touchpoint Journal: Jamie Nicholson featured in Business as Unusual

“Service design professionals need to do more than create compelling blueprints and journeys to build actual services: They need to embed themselves into the detailed mechanics of operating and scaling a service experience in a nimble, fail-fast fashion. By nurturing a mindset of constant experimentation, combined with a deep understanding of what Smart Design calls a ‘Design to Launch’ approach, service designers can build breakthrough experiences that import startups’ agile and super-fast methodologies while also enabling meaningful design.”

Apr 2017
Announcement

Smart Design: Anna Soisalo to serve as juror for the 2017 BIMA Awards

Driving innovation and excellence, the BIMA Awards are the longest-standing and most prestigious digital awards in the UK, recognizing work that is making a difference in business, culture and society, while moving the digital economy forward.

Apr 2017
Press

FastCoDesign: Designing a personalized future

Personalization is set to be the major trend of the next decade in products and services. Companies across a range of sectors can now anticipate and respond to consumer preferences like never before.

Mar 2017
Press

Packaging World: Intelligent packaging in the hands of innovative brands

In an effort to enhance communication with the consumer through packaging, brand owners are beginning to utilize a wide range of smart tools that aim to extend shelf life, thinking about the development at the start of the design process.

Mar 2017
Press

People Magazine: Hot Tools CurlBar design featured in Style Section

Ergonomically angled and uniquely shaped like an ‘L’, the CurlBar by Hot Tools increases speed and versatility in hair styling with less strain on the user.

Mar 2017
Press

Apex: Smart unveils personalized in-flight entertainment innovation

Last month at Future Experience Global in Las Vegas, Heather Martin shared “NEXT”, a media platform that aims to customize the passenger experience and meet the rising expectations customers have of their personal device experiences.

Mar 2017
Announcement

Davin Stowell to serve as guest juror for Blank Space’s Driverless Future

This year, Blank Space partners with the NYC Mayor’s Office, New Lab, Fast Company and AIANY to host The Driverless Future, a challenge to shape and envision the impact of autonomous transportation in New York City.

Feb 2017
Announcement

Smart Design named winner for ‘Best Team Agency’

Smart Design has recently been selected as a winner for this year’s UX Magazine Awards, receiving an achievement in the ‘Best Agency Team’ category.

Feb 2017
Press

Heather Martin: How airlines can bring digital experiences to life

Shaped on the ground by digital innovation pioneers including Spotify, Netflix, and Amazon, consumers’ digital expectations are high, and airlines haven’t been able to meet them. Digital disruption presents a clear, new opportunity for airlines to leverage technological innovations and differentiate themselves with great in-flight digital experience.

Feb 2017
Event

Stephanie Yung to join panel at Spark’s Yale Social Impact Conference

In its second year, Yale’s Social Impact Conference will bring together industry experts and undergraduate students to engage in meaningful dialogue about social enterprise through a series of panel discussions and workshops. The conference will provide tools and techniques to address some of society’s most pressing problems.

Jan 2017
Event

UX research and design workshop to develop your startup plan

As part of the W.R. Berkeley Innovation Lab NYU Stern and this year’s $300K Entrepreneur Challenge, Smart Design will run a workshop on user experience research and design. 

Jan 2017
Announcement

Smart Design hires Kelly Clark as new Interaction Design Lead

With over 20 years’ in user-centered design and brand experience, Kelly Clark has been appointed to the role of VP, Design in Smart’s New York studio. A strategic thinker with extensive expertise in digital design, interface design, user experience and research, she brings considerable depth to Smart’s growing interaction design and technology team.

Jan 2017
Press

Gordon Hui: Don’t fight over money, honey

The latest research suggests that millennials are now the largest generation in the housing market. Smart Design’s recent research project ‘Money, Honey’, focusing on couples 18-35, uncovered the financial challenges that couples face today, and reveals what banks and mortgage companies should do to help these couples bridge their financial differences.

Dec 2016
Press

FastCoDesign: UX is changing the way we get high

The 2016 election brought the total number of states that have legalized some form of cannabis use to 28, and as the fastest growing industry in the US, it is projected to rise to a $50 billion industry in the next ten years. With new opportunity, how are designers and entrepreneurs planning to apply user-centered design approaches to this industry in the future?

Dec 2016
Press

Stephanie Yung: Innovation in the Trump era

As the US learned of a new Republican era, Creative Pool interviewed a number of creatives on what a Trump presidency will mean for their industry. This group of optimists and explorers shared their predictions on the challenge of innovating in a divided nation.

Nov 2016
Press

Contagious: Human-centered healthcare campaigns for millennials

The rejection of long-term birth control options by Millennial women has long been a subject of debate, as the healthcare industry aims to avert the instance of unplanned pregnancies.

Oct 2016
Press

Ed Laganis: Inside the Tech Studio

‘Inside the Tech Studio: A View to the Future of Product Design’, will take place on Thursday, October 27th. An initiative of Starrett Lehigh, the discussion features an expert panel of experts working at the forefront of tech and product design.

Oct 2016