Smart in the news
What we’re up to and where we’re headed in the world of meaningful design.
Recent research shows that the airline industry is under intense pressure, and only 22% of people care who they fly with. This is opening more opportunity for airlines to capitalize on, by improving the overall passenger experience through innovation. VP of Design, Heather Martin was featured in Real Business this week, exploring the emerging role that digital technology can play to create more personal in-flight experiences and increase customer engagement.
This year, TU-Automotive Europe will focus on shaping the future of the connected car, bringing together experts and leaders in autonomous vehicles and mobility. The 2-day program will feature several speakers and discussions across innovation in the connected and autonomous car space.
As we begin to approach the future of self-driving cars and fully autonomous vehicles, the auto industry must pay closer attention to gaining and keeping human trust in this enabling technology.
A leading design conference, Interact London inspires UX thinkers, highlighting the roles that digital design, UX and information architecture play in today’s society. Exploring the theme ‘Designing the Future’, the 2017 event presents experts across neurology, psychology, cognitive neuroscience, who will share their thoughts on the impact of these disciplines on digital design.
At last week’s BIMA (British Interactive Media Association) Awards ceremony, Smart Design was recognized with one of the design industry’s most prestigious accolades, the Advance Award for Innovation for our work with startup Simprints. The honor is bestowed upon one recipient from all the innovation category award winners, recognizing exceptional digital work that pushes the limits across innovation, craft and impact. Earlier in the evening, Smart was also revealed as the winner for the Product & Service Design: Innovation category, a prelude to the Advance Award.
The 2017 Wards Auto UX conference will explore how new technologies might converge for great mobility experiences, and will showcasing keynote speakers from leading automakers, panel discussions on UX topics and exhibits from leading tech suppliers.
Now in its sixth year, Fast Company’s Innovation by Design Awards Program honors the most innovative and disruptive design solutions created to resolve today’s most challenging business issues. Smart Design was recognized as a finalist in the Social Good category for our work with startup Simprints, and also received an honorable mention in the Experimental category for our wireless cross-journey media platform, NEXT.
After a rigorous review by global health experts, Smart Design partner and tech startup Simprints, was selected among 15 of the world’s most promising ideas to save lives at birth in developing countries, edging out over 550 other applicants to secure millions in new funding to develop, refine, and launch their innovations. The award comes from Saving Lives at Birth, a 'Grand Challenge for Development' funded by the Gates Foundation, USAID, UKaid, and the Canadian, Korean, and Norwegian governments.
As baby boomers and digital natives become key influencers in the emerging revolution of the driverless car, design is playing a bigger role in mobility as a service and ultimately, autonomous mobility. Strategy Director, Nate Giraitis, highlights several ways designers are looking to solve for these important buyers in the autonomous market.
Founded in 1959, the Clios is the esteemed international awards competition for the creative business. The annual awards recognize innovation and creative excellence across the advertising, sports, fashion, music, entertainment and healthcare industries that push boundaries and establish new precedent.
The BIMA Awards are the longest standing and most prestigious digital awards in the UK. Since 1985, The British Interactive Media Association has been focused on driving innovation and excellence across the digital industry with values of enabling community, celebrating individuals and embedding diversity into the digital ecosystem.
Gatorade and Smart Design’s ongoing collaboration on the Gx Sports Fuel Platform has been a 3-year journey from vision to market launch, and continues to play a key role in evolving and enhancing the brand’s reputation from its origin as a sports beverage, to Sports Fuel Company.
Smart cities are increasing around the UK, as they leverage information and communication technology to make infrastructures more interactive. Simultaneously, an influx of connected vehicles in these cities has the potential to dramatically change the way we drive. Strategy Director, Nate Giraitis was featured this week in Telegraph, highlighting different ways smart cities will change driving forever: keeping drivers safe on the road, increasing mobility and creating more space.
Smart Design was honored today as the winner of this year's Core 77 Design Awards, recognized for our work in the Design for Social Impact category. Our entry, Designing for the invisible 1.5 billion, showcases our work with socially minded startup Simprints.
Smart’s Associate Strategy Director, Nicole Bacchus, along with Strategy Director, Anna Soisalo, will be leading a workshop at this year’s Border Sessions conference in Amsterdam. The team will lead a half-day session focusing on human-centered innovation and technology as it relates to the future of the cannabis industry.
A global move toward becoming a Design Capable organization, a growing trend for several years now, has led many of the world’s most innovative companies to invest heavily in internal creative teams.
There is a growing recognition of design as a strategic business tool; its methods can help start-ups and big corporates investigate commercial opportunities, as well as craft authentic user experiences that are human-centered and relevant. To more effectively meet the needs of their consumer, a growing list of companies are integrating design into their business capabilities in new ways.
This week the British Interactive Media Association honors their Top 100: a list of digital trailblazers that embody BIMA's values of innovation, community enablement, and diversity in the digital economy. Smart Design's Ruby Steel has been selected as an honoree in 2017's list, for her recent contribution in driving design innovation and excellence, as featured on BBC2's TV show The Big Life Fix.
Companies from varying sectors are making the switch from marketing their products, to transforming them into platforms that offer customers connected service ecosystems. In an effort to shape the platform’s brand, role, and purpose, CMO’s are driving both the product development and expansion of these initiatives. This shift is creating new partnerships between companies in diverse sectors, enabling disruptive innovation and faster responses to consumer demands.
Smart’s New York-based Design Engineering Director, Ed Laganis, has been selected to speak at this year’s TU Automotive conference on June 8.