Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

Reinventing NYC: Smart wins opportunity to test modern bin design on city streets

The NYC Department of Sanitation, Van Alen Institute, and the Industrial Designers Society of America / American Institute of Architects New York today announced the three finalists in their BetterBin competition. The competition offered designers an opportunity to reimagine New York City’s iconic green wire litter basket. After reviewing hundreds of applications, design teams from Group ProjectIONDESIGN GmbH Berlin, and Smart Design were awarded the opportunity to have their designs brought to reality. Smart Design will work closely with the competition coordinators to produce 12 full-size prototypes that will be tested in New York City neighborhoods in summer 2019.

Dec 2018
Press

Smart Cities World: Three ways autonomous vehicles will impact families

In his latest article for Smart Cities World, senior interaction designer Jasper Dekker explores how autonomous cars could change the way families travel and interact, and why the benefits of this innovation might encourage more households to shift from car ownership to sharing.

Nov 2018
Press

Telegraph London: Design is the key to long-term customer loyalty

There is increasing evidence that taking design seriously can make both a positive and significant impact on a company’s performance, with design now seen as a critical part of the DNA of successful organizations.

Nov 2018
Press

Creative Mornings partner with Smart Design for voice UI prototyping workshop

Voice as a technology affords designers the possibility of creating user experiences that require no screens or physical controllers - elements that have been standard bearers for the digital industry across several decades. By shifting beyond these constraints, voice tech opens new doors to the digital world for many that were excluded in the past. As this nascent technology emerges to be applied in new ways, we as designers should be excited to explore how it can create compelling interactions for a diverse range of people.  

Nov 2018
Press

Marketing Profs: Four ways design can help you market to women

In an age of increased gender fluidity, blurred gender roles, and "femvertising," it can be a minefield to market specifically to women—especially young women. Marketers talk of Millennials—a group ranging from Malala Yousafzai to Miley Cyrus—and how they are a tricky group to target, especially when a gender-specific product is at the heart of the sell. After all, many young women don't want to be targeted by gender at all.  

Nov 2018
Press

Bullet points, visuals and OXO peelers: Three experts advocate for inclusive design

Last month, the world celebrated inaugural World Interaction Design Day, celebrating the theme and timely topic of diversity and inclusion. In New York, three expert designers gathered to celebrate and share how creatives can build a world focused on inclusion, accessible experiences and shared dialogue.

Oct 2018
Press

Saudi Design Week: Technology experts to headline

Saudi Design Week takes place each year as a fair for design in all its various mediums. Through curated exhibitions, workshops, a design forum, design market and activities within the context of design, the week-long event is a dynamic platform to discuss, judge and admire great design from around the globe.

Oct 2018
Press

Smart Cities World: Design paves the way toward a new personal mobility

Car-sharing services and ride-hailing services or clubs such as Zipcar provide the convenience of a private car without the burden of maintenance, parking fees or insurance - we call this MaaS, or Mobility as a Service. This on-demand behavior has the potential to scale into something sustainable and useful for all of us. Jasper Dekker was recently featured in Smart Cities World exploring how user-centered design is the key to achieving new mobility access.

Oct 2018
Press

UX Live: Inclusive design is better design

Positioned at the intersection of design, research & technology, this year's UX Live flagship conference promises to continue their tradition of showcasing the industry's best talent alongside the ideas that are pushing the boundaries of digital design.  

Oct 2018
Press

TU Auto: Nate Giraitis to discuss mobility as a service

TU-Automotive brings together innovative minds and leaders in connected cars, mobility and autonomous vehicles for two days of in-depth insights, disruptive tech and unmissable networking. This year’s European conference of the TU-Auto series in Munich focuses on connected mobility in action from strategy to implementation.

Sep 2018
Press

IxDA: Smart to headline World Interaction Design Day in London

On Tuesday, September 25, World Interaction Design Day will be celebrated all over the globe, highlighting ways in which interaction design can improve the human condition.

Sep 2018
Press

Fast Company: Iconic OXO peeler recognized for its Timeless Design

Now in its seventh year, The Fast Company Innovation by Design Awards is one of the most sought after design awards in the industry, honoring the best designers and businesses solving complex problems of today and tomorrow. Across 15 categories, jury members included renowned designers from various disciplines, business experts from leading innovative companies, and a handful of Fast Company’s own editors.

Sep 2018
Press

Cityx: Mobility expert Nate Giraitis to explore Innovation for Inclusion

Organized by Future Cities Catapult, Cityx is a three day conference uniting leading thinkers, city leaders academics and businesses to explore and uncover the priority challenges facing today’s cities. Structured around three themes including The Adaptable City, The Breathable City, and The Mobile City, Cityx aims to discover how businesses are using emerging technologies to unlock new solutions and develop the relationships needed to drive adoption of new urban services.

Sep 2018
Press

London Design Festival: Designing Inclusively Today

In its 16th year, the London Design Festival celebrates London’s status as the design capital of the world, and serves as a platform for hundreds of design stories to be told to a global audience from more than 75 countries.

Aug 2018
Event

John Anderson to speak at IxDA World Interaction Design Day

This year marks IxDA’s Inaugural World Interaction Design Day. Hosted by IxDA NYC and Adobe, this year’s event will celebrate diversity and inclusion, featuring a series of speakers exploring how designing inclusively can help you effect change across all different levels.

Aug 2018
Press

Big Life Fix: New York team lends prototyping expertise to BBC2 design show

Following our work in London with BBC2’s Big Life Fix, creating a voice technology assistant for a woman living with MS, our New York team worked closely on another design challenge from series 2 of the television series, Inventing the Impossible.

Aug 2018
Press

Fast Company: Motherhood is changing. Why isn’t the fertility process?

The fertility industry might be a multi-billion-dollar one, but it is ignoring a growing market: single women. In this 3-part Fast Company feature, we showcase how a Smart Design team used creative director Stephanie Yung's pregnancy as a living design experiment, to birth a solution that reimagines a more inclusive and personalized fertility experience.

Aug 2018
Press

Big Life Fix: Lessons from the voice design front line

Senior Industrial Designer, Will Merrill, was part of the team designing for series 2 of BBC Two’s Big Life Fix program, working to create a voice solution for Susan, a woman living with MS, that would let her continue to live her life independently. After researching different platforms and voice assistants, the team chose Amazon Alexa, and created a layer around the product – an ‘accessibility jacket’ – that is able to help her complete tasks on her own. For Susan, this meant stripping away the unnecessary and presenting a curated selection of core functionality.

Aug 2018
Press

The Ambient: The Amazon Echo add-on that opens up who can use Alexa

While in her second season designing for BBC Two’s the Big Life Fix TV series, Senior Design Strategist, Ruby Steel worked on a project for a woman named Susan living with a progressive form of MS. The nature of her chronic condition means that Susan has limited dexterity in her hands and at times, cognitive impairments - needing help in order to complete even the simplest of tasks. The project required a solution that would enable her to thrive, despite her cognitive and physical limitations.

Aug 2018
Event

Future of Mobility: FT Summit to feature Anna Soisalo

As part of the Financial Times Live conference series, the inaugural FT Future of Transport Summit will assess the true potential of emerging mobility solutions for people and business, and consider their wide-ranging potential impacts. As traditional modes of transport are being redefined by autonomy and connectivity, the future of transport will impact everything from our jobs to the way we travel in cities.

Aug 2018