Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

Fast Company: Iconic OXO peeler recognized for its Timeless Design

Now in its seventh year, The Fast Company Innovation by Design Awards is one of the most sought after design awards in the industry, honoring the best designers and businesses solving complex problems of today and tomorrow. Across 15 categories, jury members included renowned designers from various disciplines, business experts from leading innovative companies, and a handful of Fast Company’s own editors.

Sep 2018
Press

Cityx: Mobility expert Nate Giraitis to explore Innovation for Inclusion

Organized by Future Cities Catapult, Cityx is a three day conference uniting leading thinkers, city leaders academics and businesses to explore and uncover the priority challenges facing today’s cities. Structured around three themes including The Adaptable City, The Breathable City, and The Mobile City, Cityx aims to discover how businesses are using emerging technologies to unlock new solutions and develop the relationships needed to drive adoption of new urban services.

Sep 2018
Press

London Design Festival: Designing Inclusively Today

In its 16th year, the London Design Festival celebrates London’s status as the design capital of the world, and serves as a platform for hundreds of design stories to be told to a global audience from more than 75 countries.

Aug 2018
Event

John Anderson to speak at IxDA World Interaction Design Day

This year marks IxDA’s Inaugural World Interaction Design Day. Hosted by IxDA NYC and Adobe, this year’s event will celebrate diversity and inclusion, featuring a series of speakers exploring how designing inclusively can help you effect change across all different levels.

Aug 2018
Press

Big Life Fix: New York team lends prototyping expertise to BBC2 design show

Following our work in London with BBC2’s Big Life Fix, creating a voice technology assistant for a woman living with MS, our New York team worked closely on another design challenge from series 2 of the television series, Inventing the Impossible.

Aug 2018
Press

Fast Company: Motherhood is changing. Why isn’t the fertility process?

The fertility industry might be a multi-billion-dollar one, but it is ignoring a growing market: single women. In this 3-part Fast Company feature, we showcase how a Smart Design team used creative director Stephanie Yung's pregnancy as a living design experiment, to birth a solution that reimagines a more inclusive and personalized fertility experience.

Aug 2018
Press

Big Life Fix: Lessons from the voice design front line

Senior Industrial Designer, Will Merrill, was part of the team designing for series 2 of BBC Two’s Big Life Fix program, working to create a voice solution for Susan, a woman living with MS, that would let her continue to live her life independently. After researching different platforms and voice assistants, the team chose Amazon Alexa, and created a layer around the product – an ‘accessibility jacket’ – that is able to help her complete tasks on her own. For Susan, this meant stripping away the unnecessary and presenting a curated selection of core functionality.

Aug 2018
Press

The Ambient: The Amazon Echo add-on that opens up who can use Alexa

While in her second season designing for BBC Two’s the Big Life Fix TV series, Senior Design Strategist, Ruby Steel worked on a project for a woman named Susan living with a progressive form of MS. The nature of her chronic condition means that Susan has limited dexterity in her hands and at times, cognitive impairments - needing help in order to complete even the simplest of tasks. The project required a solution that would enable her to thrive, despite her cognitive and physical limitations.

Aug 2018
Event

Future of Mobility: FT Summit to feature Anna Soisalo

As part of the Financial Times Live conference series, the inaugural FT Future of Transport Summit will assess the true potential of emerging mobility solutions for people and business, and consider their wide-ranging potential impacts. As traditional modes of transport are being redefined by autonomy and connectivity, the future of transport will impact everything from our jobs to the way we travel in cities.

Aug 2018
Press

BBC Two's the Big Life Fix: Designing for one

Eight of Britain’s brightest engineers, designers and programmers have been working over the past several months on series two of BBC2’s Big Life Fix, Inventing the Impossible. Series 2, which launched in July features 4 episodes, challenging the inventors to come up with life-changing solutions for people hindered by their health or the environment, and that struggle to complete everyday tasks.

Aug 2018
Press

WIN: Is the future of innovation female-friendly?

As the Women in Innovation organization continues to grow their presence in the UK, Smart Design recently hosted their London community to share our approach to inclusive design, and the steps we can collectively take to make the future of innovation female-friendly.

Jul 2018
Press

Skift: Context is key in the world of airline retailing

As the future of airline retailing continues to grow, the passenger travel experience is becoming much more personalized and enhanced. However, caution must be taken to ensure that travelers do not become overwhelmed with choices that are irrelevant to them, and as the market becomes more fragmented, it can be tough for customers to find what they want.

Jun 2018
Press

Omar Bakhshi judges the 2018 Tech4Good Awards

Each year, the Tech4Good awards recognize organizations and individuals who use digital technology to improve the lives of others. Now in the 8th year, the awards highlight the wealth of charities, businesses and volunteers across the UK that harness the empowering influence of technology for the benefit of the community.

Jun 2018
Announcement

Announcement: Smart Design hires Omar Bakhshi as new Design Director

Smart Design has appointed Omar Bakhshi as Design Director to support the London studio’s growth and development as a leader in designing meaningful products, services and experiences, working with Smart’s portfolio of global clients and partners. Omar previously led the experience design practice at Ogilvy.

Jun 2018
Press

Innov8ers: Building a Platform Business at Innov8rs Global Summit

Each year, the Innov8ers Global Summit hosts intimate and immersive gatherings for corporate innovators to understand how other companies are launching innovation, and experimenting with new methods and tools.

Jun 2018
Press

NYU Entrepreneur challenge: Ed Laganis awarded Mentor of the Year

Each year, NYU hosts a $300K Entrepreneur’s challenge, one of the largest and most innovative accelerator programs and startup competitions in the world. The 8-month program involves more than 750 students, faculty and researchers from 16 schools across NYU’s global campuses and consists of how-to workshops, hands-on boot camps and one-on-one coaching sessions to experience the startup process from idea to launch.

May 2018
Press

Digital Doughnut: CX innovation in B2B

Customer experience is now an urgent priority for B2B engagements, not just B2C, in every sector of modern business and innovation. From a design standpoint, there are challenges of designing user experiences as part of B2B projects, but mastering CX is more complex than conventional service design.

May 2018
Event

Mobile UX Awards: Kelly Clark to join 2018 jury

The 2nd annual Mobile UX awards celebrate the mobile industry by showcasing incredible apps that go beyond interface design and aim to recognize exceptional experience in every way – Design, Animation, Content, Onboarding and more. Award categories include ‘Think Big’, ‘Industry’ and ‘Disciplines’, while smaller sectors include health & lifestyle, social impact, business & finance and shopping & eCommerce.

May 2018
Event

Ruby Steel to speak at London’s Wonder Women Tech

Wonder Women Tech aims to highlight, celebrate and educate women in the STEAM industries (Science, Technology, Engineering, Arts, Math), by offering revolutionary content and impactful discussions to further the development of women as innovators.

May 2018
Event

Clio Awards: Kelly Clark to join product design jury

The Clio Awards celebrate the work, the agencies and the talent across advertising, sports, fashion, music, entertainment and healthcare that push boundaries and establish new precedent. The Clios have been recognized as the esteemed international awards for the creative business.

May 2018