Smart in the news
What we’re up to and where we’re headed in the world of meaningful design.
Gatorade and Smart Design’s ongoing collaboration on the Gx Sports Fuel Platform has been a 3-year journey from vision to market launch, and continues to play a key role in evolving and enhancing the brand’s reputation from its origin as a sports beverage, to Sports Fuel Company.
Smart cities are increasing around the UK, as they leverage information and communication technology to make infrastructures more interactive. Simultaneously, an influx of connected vehicles in these cities has the potential to dramatically change the way we drive. Strategy Director, Nate Giraitis was featured this week in Telegraph, highlighting different ways smart cities will change driving forever: keeping drivers safe on the road, increasing mobility and creating more space.
Smart Design was honored today as the winner of this year's Core 77 Design Awards, recognized for our work in the Design for Social Impact category. Our entry, Designing for the invisible 1.5 billion, showcases our work with socially minded startup Simprints.
Smart’s Associate Strategy Director, Nicole Bacchus, along with Strategy Director, Anna Soisalo, will be leading a workshop at this year’s Border Sessions conference in Amsterdam. The team will lead a half-day session focusing on human-centered innovation and technology as it relates to the future of the cannabis industry.
A global move toward becoming a Design Capable organization, a growing trend for several years now, has led many of the world’s most innovative companies to invest heavily in internal creative teams.
There is a growing recognition of design as a strategic business tool; its methods can help start-ups and big corporates investigate commercial opportunities, as well as craft authentic user experiences that are human-centered and relevant. To more effectively meet the needs of their consumer, a growing list of companies are integrating design into their business capabilities in new ways.
This week the British Interactive Media Association honors their Top 100: a list of digital trailblazers that embody BIMA's values of innovation, community enablement, and diversity in the digital economy. Smart Design's Ruby Steel has been selected as an honoree in 2017's list, for her recent contribution in driving design innovation and excellence, as featured on BBC2's TV show The Big Life Fix.
Companies from varying sectors are making the switch from marketing their products, to transforming them into platforms that offer customers connected service ecosystems. In an effort to shape the platform’s brand, role, and purpose, CMO’s are driving both the product development and expansion of these initiatives. This shift is creating new partnerships between companies in diverse sectors, enabling disruptive innovation and faster responses to consumer demands.
Smart’s New York-based Design Engineering Director, Ed Laganis, has been selected to speak at this year’s TU Automotive conference on June 8.
Smart Design partner Tucker Fort and Gatorade head of innovation and design Xavi Cortadellas return to PSFK’s annual conference on May 19 in New York.
“Service design professionals need to do more than create compelling blueprints and journeys to build actual services: They need to embed themselves into the detailed mechanics of operating and scaling a service experience in a nimble, fail-fast fashion. By nurturing a mindset of constant experimentation, combined with a deep understanding of what Smart Design calls a ‘Design to Launch’ approach, service designers can build breakthrough experiences that import startups’ agile and super-fast methodologies while also enabling meaningful design.”
Driving innovation and excellence, the BIMA Awards are the longest-standing and most prestigious digital awards in the UK, recognizing work that is making a difference in business, culture and society, while moving the digital economy forward.
Personalization is set to be the major trend of the next decade in products and services. Companies across a range of sectors can now anticipate and respond to consumer preferences like never before.
In an effort to enhance communication with the consumer through packaging, brand owners are beginning to utilize a wide range of smart tools that aim to extend shelf life, thinking about the development at the start of the design process.
Ergonomically angled and uniquely shaped like an ‘L’, the CurlBar by Hot Tools increases speed and versatility in hair styling with less strain on the user.
Last month at Future Experience Global in Las Vegas, Heather Martin shared “NEXT”, a media platform that aims to customize the passenger experience and meet the rising expectations customers have of their personal device experiences.
This year, Blank Space partners with the NYC Mayor’s Office, New Lab, Fast Company and AIANY to host The Driverless Future, a challenge to shape and envision the impact of autonomous transportation in New York City.