Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

Fast Company: The Trohpy Haul Fisihing Net recognized as finalist in Innovation by Design Awards

The 2019 Innovation by Design awards recognizes business and designers commitment to helping to solve the problems of today and tomorrow.

Sep 2019
Press

FLA: UX and Digital Design Week London

Strategy Directors Nate Giraitis, Ruby Steel, and Omar Bakhshi guide participants through an interactive provocation on how to push design projects to be more inclusive.

Aug 2019
Press

Fast Company: The problem with autonomous cars that no one’s talking about

An autonomous taxi's first day in New Delhi and why AI needs more culturally diverse training to make autonomous cars work for everyone.

Aug 2019
Press

Mind the Product: The Story Behind the Sweat Patch: Innovating at Gatorade

Tucker Fort takes us behind-the-scenes to how the new Gx Sweat Patch came to be rooted in Gatorade's past and racing towards the future.

Aug 2019
Press

The Drum: Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake science?’

Net Promoter Score (NPS), introduced in 2003, has been called the "number one score you need to grow." Almost 16 years later, with 200 companies adopting it for growth benchmarking, it's also one of the most controversial marketing metrics. Omar Bakhshi encourages brands to focus on purpose first, and performance will fall into place.

Aug 2019
Press

Core77: Smart Design on Redesigning NYC’s Iconic Trash Can

Dan Grossman tells Core77 that NYC’s trash cans aren't for every New Yorker.

Jul 2019
Press

ICAST 2019: Plano Synergy wins Best of Category in Tackle Management

The Plano EDGE series wins Best of Category in Tackle Management at ICAST 2019, the world's largest trade show showcasing the latest innovations in fishing gear, accessories, and apparel.

Jul 2019
Press

99u: From Fertility to Identity: Design can dismantle isolation

Stephanie Yung joins 99u for a longer conversation about how the design process helped her cope with the fertility process.

Jul 2019
Press

ABC7: Smart Design’s BetterBin prototypes unveiled

Smart Design unveils litter basket prototypes for the future of NYC sanitation.

Jun 2019
Press

TED 2019: No Sweat. Smart and Gatorade’s Newest Innovation

Read the press coverage about the latest innovation in the Gx Platform, the Sweat Patch.

May 2019
Press

IHA 2019: A Smarter Tomorrow: Designing a Connected Home with Meaning

Our team's talk focused on the three pillars of designing a meaningful experience for the connected home — the experience, the technology, and the design.

Mar 2019
Press

Fortune: The Tragic Side of Tide Pods

Tucker Fort speaks to design improvements Tide could make to its pods to improve safety and deter ingestion by children.

Feb 2019
Press

Smart Cities Dive: What the closing of Chariot shuttles means for our progress toward new mobility

Despite the shuttering of Ford's microtransit arm, strategy director Nathaniel Giraitis believes efficient and on-demand shuttles are here to stay — they just have to find their path.

Feb 2019
Press

99u: Brilliant Ideas That Never Saw the Light of Day

Senior Design Strategist Ruby Steel recounts her most brilliant design idea that never actually happened.    

Feb 2019
Press

IoT Now: The consequence of convenience: A next-gen approach to urban mobility

In his most recent piece, strategy director Nathaniel Giraitis shares ideas to improve personal and parcel mobility as 'convenience' overtakes our cities and our lives.

Jan 2019
Press

Reinventing NYC: Smart wins opportunity to test modern bin design on city streets

The NYC Department of Sanitation, Van Alen Institute, and the Industrial Designers Society of America / American Institute of Architects New York today announced the three finalists in their BetterBin competition. The competition offered designers an opportunity to reimagine New York City’s iconic green wire litter basket. After reviewing hundreds of applications, design teams from Group ProjectIONDESIGN GmbH Berlin, and Smart Design were awarded the opportunity to have their designs brought to reality. Smart Design will work closely with the competition coordinators to produce 12 full-size prototypes that will be tested in New York City neighborhoods in summer 2019.

Dec 2018
Press

Smart Cities World: Three ways autonomous vehicles will impact families

In his latest article for Smart Cities World, senior interaction designer Jasper Dekker explores how autonomous cars could change the way families travel and interact, and why the benefits of this innovation might encourage more households to shift from car ownership to sharing.

Nov 2018
Press

Telegraph London: Design is the key to long-term customer loyalty

There is increasing evidence that taking design seriously can make both a positive and significant impact on a company’s performance, with design now seen as a critical part of the DNA of successful organizations.

Nov 2018
Press

Creative Mornings partner with Smart Design for voice UI prototyping workshop

Voice as a technology affords designers the possibility of creating user experiences that require no screens or physical controllers - elements that have been standard bearers for the digital industry across several decades. By shifting beyond these constraints, voice tech opens new doors to the digital world for many that were excluded in the past. As this nascent technology emerges to be applied in new ways, we as designers should be excited to explore how it can create compelling interactions for a diverse range of people.  

Nov 2018
Press

Marketing Profs: Four ways design can help you market to women

In an age of increased gender fluidity, blurred gender roles, and "femvertising," it can be a minefield to market specifically to women—especially young women. Marketers talk of Millennials—a group ranging from Malala Yousafzai to Miley Cyrus—and how they are a tricky group to target, especially when a gender-specific product is at the heart of the sell. After all, many young women don't want to be targeted by gender at all.  

Nov 2018