Smart in the news
What we’re up to and where we’re headed in the world of meaningful design.
The London Accessibility meetup group brings together accessibility advocates and those working in digital accessibility to discuss different ways they can make a difference together to users with disabilities.
The trend towards personalization will ultimately create huge opportunities in many industries in the coming years, especially in those such as health and wellness where opportunities for advance and growth are huge. Tucker Fort, Smart Design partner and innovation lead discussed this trend and more at Fortune’s Brainstorm Design conference in Singapore earlier this week.
Elite athletes and Olympians have worked their entire lives to get where they are today, and have developed rigorous, highly-specialized routines that require dedicated products and services to perform alongside them. It’s been an honor to design with brands like Nike, Gatorade, Burton and Under Armour, and craft products and systems that enhance an elite athlete’s formidable lifestyle.
Each year at the Passenger Experience conference, attendees immerse themselves in new ideas, innovative solutions and the next steps in the evolution of passenger experiences, onboard environments and services. The conference spans one day, attracting senior strategists from airlines, rail and more, exploring how digital disruption and connectivity can better enable all aspects of passenger experience in the future.
Each year, BIMA’s annual showcase recognizes 100 of the digital industry’s brightest minds who are shaping the future of Britain’s digital industry. BIMA honors individuals across several categories from Tech Trailblazers to Industry Visionaries, who are leading the charge and who make our industry inspiring and collaborative.
Only recently have we started to converse with technology, asking it questions, making requests, and so much more. A great way to convey brand personality and deepen relationships with customers, voice is one of the biggest design challenges for brands today.
Each year, the Design Management Conference is held in Europe, drawing executives, founders and emerging leaders in Design and Innovation Management. This year, #DMC18 will focus on design & innovation management in the age of transformation, exploring the realm of humanizing technology in fin-tech, digital health and future technologies.
The One Show recognizes the best creative work in advertising, design, interactive and branded entertainment, submitted by thousands of agencies, consumer brands and non-profit organizations all over the globe.
The Housewares Design Awards, founded in 2003, are the premier design awards focused on housewares design innovation to honoring the unyielding effort in the industry to create new ways to improve everyday living.
Hosted by students from Columbia Business School, Wharton, and Yale School of Management, the 7th annual MBA Innovation Summit brings together hundreds of top business strategy and design students, and leading corporate and startup investors. With the theme of Convergence, this year’s conference focuses on how we can break down silos across industries to learn from the most innovative strategies and techniques.
As part of Fortune’s conference series, Brainstorm Design is a new event dedicated to exploring the increasingly crucial nexus between business and design. Bringing together the Fortune 500’s most powerful executives and the world’s leading design talent, the conference will feature speakers from all fields including UX, mobility and transportation, financial services and product design.
Sports organizations are using cloud-based technology on and off the field, enabling massive amounts of data to be crunched, analyzed and presented to achieve record goals and reach a growing audience worldwide.
This year marks the 25th anniversary of the International Housewares Association student design competition. Industrial design students from schools all across the globe will submit projects demonstrating user and market research, design thinking, engineering drawings and tested prototypes.
Design Thinking 2018 brings together design thinkers and experts across several industries to focus on driving sustainable growth and competitive advantage through human-centered design.
The world’s most recognized public certification for consumer design excellence, the GOOD DESIGN Awards presented by the Chicago Athenaeum Museum of Architecture and Design, identify highly innovative and cutting-edge industrial, product and graphic designs produced around the world.
The ‘bad-pharma’ tag still hanging over the sector makes it difficult for businesses to know how to find a balance between prioritizing profits and patient well-being. More intriguing possibilities for data analytics in healthcare are being made possible through information generated by electronic health records, mobile health technologies and more.
US Women control about 70-80% of household purchases - everything from cars to clothes. Although not the most obvious subject for a case study in successful gender-based marketing, we recently worked with the National Campaign to Prevent Teen and Unplanned Pregnancy, and spoke with millennial women to learn about their attitudes and perceptions about birth control, specifically two perfectly good products - the IUD and the Implant.
Smart Design was honored last week as a Gold award winner at the 2017 UX Awards summit for our collaboration with Simprints. The award for ‘Outstanding Healthcare Service Design for Underserved Communities’, marks the fifth award Smart and Simprints have won together this year.
In a recent interview with Fortune Magazine, managing partner Richard Whitehall shares some of his career highlights, and uncovers how Smart Design’s work is changing people’s daily lives through technology and personalization.
Smart Design partner, Tucker Fort, spearheads Smart’s multi-year partnership with PepsiCo, most recently as the innovation lead crafting the Gatorade’s Gx personalized sports fuel platform and service offering. He sat down with Fast Company to chat about our history as a pioneer in inclusive design, and how these principles continue to inspire the work we do today.