Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

Real business: Airlines must offer a personalized experience or pay the price

Recent research shows that the airline industry is under intense pressure, and only 22% of people care who they fly with. This is opening more opportunity for airlines to capitalize on, by improving the overall passenger experience through innovation. VP of Design, Heather Martin was featured in Real Business this week, exploring the emerging role that digital technology can play to create more personal in-flight experiences and increase customer engagement.

Oct 2017
Press

TU-Automotive: Expanding the Mobility Mix

This year, TU-Automotive Europe will focus on shaping the future of the connected car, bringing together experts and leaders in autonomous vehicles and mobility. The 2-day program will feature several speakers and discussions across innovation in the connected and autonomous car space.

Oct 2017
Press

WardsAuto: Self-driving cars must avoid psyching out occupants

As we begin to approach the future of self-driving cars and fully autonomous vehicles, the auto industry must pay closer attention to gaining and keeping human trust in this enabling technology.

Oct 2017
Event

Designing the Future: Ruby Steel to speak at Interact London

A leading design conference, Interact London inspires UX thinkers, highlighting the roles that digital design, UX and information architecture play in today’s society. Exploring the theme ‘Designing the Future’, the 2017 event presents experts across neurology, psychology, cognitive neuroscience, who will share their thoughts on the impact of these disciplines on digital design.

Oct 2017
Press

BIMA 2017: Smart scoops major innovation awards for Simprints global health initiative

At last week’s BIMA (British Interactive Media Association) Awards ceremony, Smart Design was recognized with one of the design industry’s most prestigious accolades, the Advance Award for Innovation for our work with startup Simprints. The honor is bestowed upon one recipient from all the innovation category award winners, recognizing exceptional digital work that pushes the limits across innovation, craft and impact. Earlier in the evening, Smart was also revealed as the winner for the Product & Service Design: Innovation category, a prelude to the Advance Award.

Sep 2017
Event

Wards Auto UX: What are people really going to do in autonomous cars?

The 2017 Wards Auto UX conference will explore how new technologies might converge for great mobility experiences, and will showcasing keynote speakers from leading automakers, panel discussions on UX topics and exhibits from leading tech suppliers.

Sep 2017
Press

Smart Design recognized in the 2017 Fast Company Innovation by Design Awards

Now in its sixth year, Fast Company’s Innovation by Design Awards Program honors the most innovative and disruptive design solutions created to resolve today’s most challenging business issues. Smart Design was recognized as a finalist in the Social Good category for our work with startup Simprints, and also received an honorable mention in the Experimental category for our wireless cross-journey media platform, NEXT.

Sep 2017
Press

Simprints wins $2M to prevent maternal and child deaths in the hardest-to-reach regions

After a rigorous review by global health experts, Smart Design partner and tech startup Simprints, was selected among 15 of the world’s most promising ideas to save lives at birth in developing countries, edging out over 550 other applicants to secure millions in new funding to develop, refine, and launch their innovations. The award comes from Saving Lives at Birth, a 'Grand Challenge for Development' funded by the Gates Foundation, USAID, UKaid, and the Canadian, Korean, and Norwegian governments.

Aug 2017
Press

How to create iconic autonomous cars for baby boomers and digital natives

As baby boomers and digital natives become key influencers in the emerging revolution of the driverless car, design is playing a bigger role in mobility as a service and ultimately, autonomous mobility. Strategy Director, Nate Giraitis, highlights several ways designers are looking to solve for these important buyers in the autonomous market.

Aug 2017
Event

Clio Awards: Richard Whitehall to serve as 2017 juror

Founded in 1959, the Clios is the esteemed international awards competition for the creative business. The annual awards recognize innovation and creative excellence across the advertising, sports, fashion, music, entertainment and healthcare industries that push boundaries and establish new precedent.

Jul 2017
Press

BIMA Awards: Smart Design named finalist for work with Simprints

The BIMA Awards are the longest standing and most prestigious digital awards in the UK. Since 1985, The British Interactive Media Association has been focused on driving innovation and excellence across the digital industry with values of enabling community, celebrating individuals and embedding diversity into the digital ecosystem.

Jul 2017
Press

Forbes: Building Brand Equity through the Gatorade Gx Innovation

Gatorade and Smart Design’s ongoing collaboration on the Gx Sports Fuel Platform has been a 3-year journey from vision to market launch, and continues to play a key role in evolving and enhancing the brand’s reputation from its origin as a sports beverage, to Sports Fuel Company.

Jun 2017
Press

Telegraph UK: Nate Giraitis explores five ways smart cities will change driving forever

Smart cities are increasing around the UK, as they leverage information and communication technology to make infrastructures more interactive. Simultaneously, an influx of connected vehicles in these cities has the potential to dramatically change the way we drive. Strategy Director, Nate Giraitis was featured this week in Telegraph, highlighting different ways smart cities will change driving forever:  keeping drivers safe on the road, increasing mobility and creating more space.

Jun 2017
Press

Smart wins Design for Social Impact award

Smart Design was honored today as the winner of this year's Core 77 Design Awards, recognized for our work in the Design for Social Impact category.  Our entry, Designing for the invisible 1.5 billion, showcases our work with socially minded startup Simprints.

Jun 2017
Event

Border Sessions: Nicole Bacchus and Anna Soisalo to facilitate workshop at 2017 conference

Smart’s Associate Strategy Director, Nicole Bacchus, along with Strategy Director, Anna Soisalo, will be leading a workshop at this year’s Border Sessions conference in Amsterdam. The team will lead a half-day session focusing on human-centered innovation and technology as it relates to the future of the cannabis industry.

May 2017
Press

UX Magazine: “In-house or Agency” is the wrong question to ask, says Sean O’Connor

A global move toward becoming a Design Capable organization, a growing trend for several years now, has led many of the world’s most innovative companies to invest heavily in internal creative teams.

May 2017
Press

Design Week: Sean O’Connor uncovers the why behind the Design Capable Company trend

There is a growing recognition of design as a strategic business tool; its methods can help start-ups and big corporates investigate commercial opportunities, as well as craft authentic user experiences that are human-centered and relevant. To more effectively meet the needs of their consumer, a growing list of companies are integrating design into their business capabilities in new ways.

May 2017
Press

BIMA Top 100: Smart’s Ruby Steel honored in prestigious 2017 list

This week the British Interactive Media Association honors their Top 100: a list of digital trailblazers that embody BIMA's values of innovation, community enablement, and diversity in the digital economy. Smart Design's Ruby Steel has been selected as an honoree in 2017's list, for her recent contribution in driving design innovation and excellence, as featured on BBC2's TV show The Big Life Fix.    

May 2017
Press

CMO: Heather Martin explores 5 trends driving the rise of product to platform

Companies from varying sectors are making the switch from marketing their products, to transforming them into platforms that offer customers connected service ecosystems. In an effort to shape the platform’s brand, role, and purpose, CMO’s are driving both the product development and expansion of these initiatives. This shift is creating new partnerships between companies in diverse sectors, enabling disruptive innovation and faster responses to consumer demands.

Apr 2017
Announcement

TU Automotive: Ed Laganis on re-imagining the in-car experience

Smart’s New York-based Design Engineering Director, Ed Laganis, has been selected to speak at this year’s TU Automotive conference on June 8.

Apr 2017