Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

Digital Doughnut: Overcoming UX design challenges on B2B projects

Customer experience is now an urgent priority for B2B engagements, not just B2C, in every sector of modern business and innovation. From a design standpoint, there are challenges of designing user experiences as part of B2B projects, but mastering CX is more complex than conventional service design.

May 2018
Event

Mobile UX Awards: Kelly Clark to join 2018 jury

The 2nd annual Mobile UX awards celebrate the mobile industry by showcasing incredible apps that go beyond interface design and aim to recognize exceptional experience in every way – Design, Animation, Content, Onboarding and more. Award categories include ‘Think Big’, ‘Industry’ and ‘Disciplines’, while smaller sectors include health & lifestyle, social impact, business & finance and shopping & eCommerce.

May 2018
Event

Ruby Steel to speak at London’s Wonder Women Tech

Wonder Women Tech aims to highlight, celebrate and educate women in the STEAM industries (Science, Technology, Engineering, Arts, Math), by offering revolutionary content and impactful discussions to further the development of women as innovators.

May 2018
Event

Clio Awards: Kelly Clark to join product design jury

The Clio Awards celebrate the work, the agencies and the talent across advertising, sports, fashion, music, entertainment and healthcare that push boundaries and establish new precedent. The Clios have been recognized as the esteemed international awards for the creative business.

May 2018
Event

TU Automotive: Ed Laganis to speak on NextGen tech for the connected car UX

Each year TU-Automotive aims to showcase the future of the connected car and autonomous vehicles. This year’s conference will bring together attendees from automakers, start-ups, investors, software developers and more to focus is on the home of automotive technology, including connected, autonomous, shared and electric.

May 2018
Press

Aviation Week: Inflight experiences made for you

As inflight connectivity is becoming more commonplace, there is greater potential for airlines to get to know their passengers personally. Data analytics and machine learning are making it easier to unlock personal information to better tailor inflight entertainment services and optimize the entire onboard experience. Personalization proponents believe that by offering entertainment and retail choices onboard based off personal preferences, passengers will be able to spend less time choosing and more time sitting back and enjoying their flight.

May 2018
Press

DMI: Stephanie Yung to share inclusive design keynote

This year's dmi Design Leadership conference is focused on the timely theme of "Innovative Thinking on Diversity & Inclusion". Smart's Design Director Stephanie Yung will share her talk titled Inclusive Design 2.0, as the Cincinnati three-day forum explores diversity and inclusion through the lens of innovation. With the spotlight being placed on a range of accomplished women and minorities from around the globe, the conference promises provocative discussions about the intersection of race and gender, and how to fill the design management pipeline in today’s business climate.

Apr 2018
Press

Apex: Smart Design reveals AI-powered companion for anxious flyers

Smart Design revealed the travel concept KITE during the Passenger Experience Conference in Hamburg. KITE, aimed at helping airlines build trusted relationships with anxious flyers, is an AI-supported flying companion that is not only with you before, during and after the flight, but can connect you to human support.

Apr 2018
Press

Adweek 360: Becoming a Platform Business

Today, the most innovative companies are switching from simply marketing their products to turning them into platforms that offer connected service ecosystems. Any CMO would agree that a long term customer bond with a product increasingly dictates the fate of their businesses.

Mar 2018
Press

London Accessibility meetup: Inclusive Design 2.0

The London Accessibility meetup group brings together accessibility advocates and those working in digital accessibility to discuss different ways they can make a difference together to users with disabilities.

Mar 2018
Press

Fortune: Adopting personalization with care

From our news feeds and calendars to our beauty products and fashion, everything in our lives is being personalized and optimized. As predictive technology expands and artificial intelligence permeates every day-to-day task, the demand for customized products and services increases—but at what cost? How can designers save us from entrapment, where we are never surprised, challenged, prodded to progress or change our minds? Tucker Fort, Smart Design partner and innovation lead, discussed the potential pitfalls and growth opportunities for companies adopting personalization at Fortune’s Brainstorm Design conference in Singapore, in his interview with TIME's Executive Editor, Matt Vella.

Mar 2018
Press

Designing with Simone Biles: Behind the scenes in New York

Elite athletes and Olympians have worked their entire lives to get where they are today, and have developed rigorous, highly-specialized routines that require dedicated products and services to perform alongside them. It’s been an honor to design with brands like Nike, Gatorade, Burton and Under Armour, and craft products and systems that enhance an elite athlete’s formidable lifestyle.

Mar 2018
Event

Passenger Experience: Nate Giraitis to deliver keynote at 2018 conference

Each year at the Passenger Experience conference, attendees immerse themselves in new ideas, innovative solutions and the next steps in the evolution of passenger experiences, onboard environments and services. The conference spans one day, attracting senior strategists from airlines, rail and more, exploring how digital disruption and connectivity can better enable all aspects of passenger experience in the future.

Feb 2018
Press

BIMA: Anna Soisalo to judge awards for second consecutive year

Each year, BIMA’s annual showcase recognizes 100 of the digital industry’s brightest minds who are shaping the future of Britain’s digital industry. BIMA honors individuals across several categories from Tech Trailblazers to Industry Visionaries, who are leading the charge and who make our industry inspiring and collaborative.

Feb 2018
Press

FastCo.Design: 5 lessons in voice UI

Only recently have we started to converse with technology, asking it questions, making requests, and so much more. A great way to convey brand personality and deepen relationships with customers, voice is one of the biggest design challenges for brands today.

Feb 2018
Event

DMI 2018: Smart strategy team to speak on conversational UI and destigmatizing health

Each year, the Design Management Conference is held in Europe, drawing executives, founders and emerging leaders in Design and Innovation Management. This year, #DMC18 will focus on design & innovation management in the age of transformation, exploring the realm of humanizing technology in fin-tech, digital health and future technologies.

Feb 2018
Press

One Show 2018: Stephanie Yung to join Responsive Environments jury

The One Show recognizes the best creative work in advertising, design, interactive and branded entertainment, submitted by thousands of agencies, consumer brands and non-profit organizations all over the globe.

Feb 2018
Award

OXO 3-Tier Shower Caddy wins 2018 Housewares Design Award

The Housewares Design Awards, founded in 2003, are the premier design awards focused on housewares design innovation to honoring the unyielding effort in the industry to create new ways to improve everyday living.

Feb 2018
Event

Brandy Fowler to deliver MBA Innovation Summit keynote

Hosted by students from Columbia Business School, Wharton, and Yale School of Management, the 7th annual MBA Innovation Summit brings together hundreds of top business strategy and design students, and leading corporate and startup investors. With the theme of Convergence, this year’s conference focuses on how we can break down silos across industries to learn from the most innovative strategies and techniques.

Feb 2018
Event

Fortune Conferences: Tucker Fort to speak at Brainstorm Design

As part of Fortune’s conference series, Brainstorm Design is a new event dedicated to exploring the increasingly crucial nexus between business and design. Bringing together the Fortune 500’s most powerful executives and the world’s leading design talent, the conference will feature speakers from all fields including UX, mobility and transportation, financial services and product design.

Feb 2018