Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

Forbes: Building Brand Equity through the Gatorade Gx Innovation

Gatorade and Smart Design’s ongoing collaboration on the Gx Sports Fuel Platform has been a 3-year journey from vision to market launch, and continues to play a key role in evolving and enhancing the brand’s reputation from its origin as a sports beverage, to Sports Fuel Company.

Jun 2017
Press

Telegraph UK: Nate Giraitis explores five ways smart cities will change driving forever

Smart cities are increasing around the UK, as they leverage information and communication technology to make infrastructures more interactive. Simultaneously, an influx of connected vehicles in these cities has the potential to dramatically change the way we drive. Strategy Director, Nate Giraitis was featured this week in Telegraph, highlighting different ways smart cities will change driving forever:  keeping drivers safe on the road, increasing mobility and creating more space.

Jun 2017
Press

Smart wins Design for Social Impact award

Smart Design was honored today as the winner of this year's Core 77 Design Awards, recognized for our work in the Design for Social Impact category.  Our entry, Designing for the invisible 1.5 billion, showcases our work with socially minded startup Simprints.

Jun 2017
Event

Border Sessions: Nicole Bacchus and Anna Soisalo to facilitate workshop at 2017 conference

Smart’s Associate Strategy Director, Nicole Bacchus, along with Strategy Director, Anna Soisalo, will be leading a workshop at this year’s Border Sessions conference in Amsterdam. The team will lead a half-day session focusing on human-centered innovation and technology as it relates to the future of the cannabis industry.

May 2017
Press

UX Magazine: “In-house or Agency” is the wrong question to ask, says Sean O’Connor

A global move toward becoming a Design Capable organization, a growing trend for several years now, has led many of the world’s most innovative companies to invest heavily in internal creative teams.

May 2017
Press

Design Week: Sean O’Connor uncovers the why behind the Design Capable Company trend

There is a growing recognition of design as a strategic business tool; its methods can help start-ups and big corporates investigate commercial opportunities, as well as craft authentic user experiences that are human-centered and relevant. To more effectively meet the needs of their consumer, a growing list of companies are integrating design into their business capabilities in new ways.

May 2017
Press

BIMA Top 100: Smart’s Ruby Steel honored in prestigious 2017 list

This week the British Interactive Media Association honors their Top 100: a list of digital trailblazers that embody BIMA's values of innovation, community enablement, and diversity in the digital economy. Smart Design's Ruby Steel has been selected as an honoree in 2017's list, for her recent contribution in driving design innovation and excellence, as featured on BBC2's TV show The Big Life Fix.    

May 2017
Press

CMO: Heather Martin explores 5 trends driving the rise of product to platform

Companies from varying sectors are making the switch from marketing their products, to transforming them into platforms that offer customers connected service ecosystems. In an effort to shape the platform’s brand, role, and purpose, CMO’s are driving both the product development and expansion of these initiatives. This shift is creating new partnerships between companies in diverse sectors, enabling disruptive innovation and faster responses to consumer demands.

Apr 2017
Announcement

TU Automotive: Ed Laganis on re-imagining the in-car experience

Smart’s New York-based Design Engineering Director, Ed Laganis, has been selected to speak at this year’s TU Automotive conference on June 8.

Apr 2017
Announcement

PSFK Innovation on Purpose: Tucker Fort & Xavi Cortadellas to appear at 2017 conference

Smart Design partner Tucker Fort and Gatorade head of innovation and design Xavi Cortadellas return to PSFK’s annual conference on May 19 in New York.

Apr 2017
Press

Service Design Network's Touchpoint Journal: Jamie Nicholson featured in Business as Unusual

“Service design professionals need to do more than create compelling blueprints and journeys to build actual services: They need to embed themselves into the detailed mechanics of operating and scaling a service experience in a nimble, fail-fast fashion. By nurturing a mindset of constant experimentation, combined with a deep understanding of what Smart Design calls a ‘Design to Launch’ approach, service designers can build breakthrough experiences that import startups’ agile and super-fast methodologies while also enabling meaningful design.”

Apr 2017
Announcement

Smart Design: Anna Soisalo to serve as juror for the 2017 BIMA Awards

Driving innovation and excellence, the BIMA Awards are the longest-standing and most prestigious digital awards in the UK, recognizing work that is making a difference in business, culture and society, while moving the digital economy forward.

Apr 2017
Press

FastCoDesign: Designing a personalized future

Personalization is set to be the major trend of the next decade in products and services. Companies across a range of sectors can now anticipate and respond to consumer preferences like never before.

Mar 2017
Press

Packaging World: Intelligent packaging in the hands of innovative brands

In an effort to enhance communication with the consumer through packaging, brand owners are beginning to utilize a wide range of smart tools that aim to extend shelf life, thinking about the development at the start of the design process.

Mar 2017
Press

People Magazine: Hot Tools CurlBar design featured in Style Section

Ergonomically angled and uniquely shaped like an ‘L’, the CurlBar by Hot Tools increases speed and versatility in hair styling with less strain on the user.

Mar 2017
Press

Apex: Smart unveils personalized in-flight entertainment innovation

Last month at Future Experience Global in Las Vegas, Heather Martin shared “NEXT”, a media platform that aims to customize the passenger experience and meet the rising expectations customers have of their personal device experiences.

Mar 2017
Announcement

Davin Stowell to serve as guest juror for Blank Space’s Driverless Future

This year, Blank Space partners with the NYC Mayor’s Office, New Lab, Fast Company and AIANY to host The Driverless Future, a challenge to shape and envision the impact of autonomous transportation in New York City.

Feb 2017
Announcement

Smart Design named winner for ‘Best Agency Team’

Smart Design has recently been selected as a winner for this year’s UX Magazine Awards, receiving an achievement in the ‘Best Agency Team’ category.

Feb 2017
Press

Heather Martin: How airlines can bring digital experiences to life

Shaped on the ground by digital innovation pioneers including Spotify, Netflix, and Amazon, consumers’ digital expectations are high, and airlines haven’t been able to meet them. Digital disruption presents a clear, new opportunity for airlines to leverage technological innovations and differentiate themselves with great in-flight digital experience.

Feb 2017
Event

Stephanie Yung to join panel at Spark’s Yale Social Impact Conference

In its second year, Yale’s Social Impact Conference will bring together industry experts and undergraduate students to engage in meaningful dialogue about social enterprise through a series of panel discussions and workshops. The conference will provide tools and techniques to address some of society’s most pressing problems.

Jan 2017