Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

BIMA 2017: Smart scoops major innovation awards for Simprints global health initiative

At last week’s BIMA (British Interactive Media Association) Awards ceremony, Smart Design was recognized with one of the design industry’s most prestigious accolades, the Advance Award for Innovation for our work with startup Simprints. The honor is bestowed upon one recipient from all the innovation category award winners, recognizing exceptional digital work that pushes the limits across innovation, craft and impact. Earlier in the evening, Smart was also revealed as the winner for the Product & Service Design: Innovation category, a prelude to the Advance Award.

Sep 2017
Press

Wards Auto UX: What are people really going to do in autonomous cars?

The 2017 Wards Auto UX conference will explore how new technologies might converge for great mobility experiences, and will showcasing keynote speakers from leading automakers, panel discussions on UX topics and exhibits from leading tech suppliers.

Sep 2017
Press

Smart Design recognized in the 2017 Fast Company Innovation by Design Awards

Now in its sixth year, Fast Company’s Innovation by Design Awards Program honors the most innovative and disruptive design solutions created to resolve today’s most challenging business issues. Smart Design was recognized as a finalist in the Social Good category for our work with startup Simprints, and also received an honorable mention in the Experimental category for our wireless cross-journey media platform, NEXT.

Sep 2017
Press

Simprints wins $2M to prevent maternal and child deaths in the hardest-to-reach regions

After a rigorous review by global health experts, Smart Design partner and tech startup Simprints, was selected among 15 of the world’s most promising ideas to save lives at birth in developing countries, edging out over 550 other applicants to secure millions in new funding to develop, refine, and launch their innovations. The award comes from Saving Lives at Birth, a 'Grand Challenge for Development' funded by the Gates Foundation, USAID, UKaid, and the Canadian, Korean, and Norwegian governments.

Aug 2017
Press

How to create iconic autonomous cars for baby boomers and digital natives

As baby boomers and digital natives become key influencers in the emerging revolution of the driverless car, design is playing a bigger role in mobility as a service and ultimately, autonomous mobility. Strategy Director, Nate Giraitis, highlights several ways designers are looking to solve for these important buyers in the autonomous market.

Aug 2017
Press

Clio Awards: Richard Whitehall to serve as 2017 juror

Founded in 1959, the Clios is the esteemed international awards competition for the creative business. The annual awards recognize innovation and creative excellence across the advertising, sports, fashion, music, entertainment and healthcare industries that push boundaries and establish new precedent.

Jul 2017
Press

BIMA Awards: Smart Design named finalist for work with Simprints

The BIMA Awards are the longest standing and most prestigious digital awards in the UK. Since 1985, The British Interactive Media Association has been focused on driving innovation and excellence across the digital industry with values of enabling community, celebrating individuals and embedding diversity into the digital ecosystem.

Jul 2017
Press

Forbes: Building Brand Equity through the Gatorade Gx Innovation

Gatorade and Smart Design’s ongoing collaboration on the Gx Sports Fuel Platform has been a 3-year journey from vision to market launch, and continues to play a key role in evolving and enhancing the brand’s reputation from its origin as a sports beverage, to Sports Fuel Company.

Jun 2017
Press

Telegraph UK: Nate Giraitis explores five ways smart cities will change driving forever

Smart cities are increasing around the UK, as they leverage information and communication technology to make infrastructures more interactive. Simultaneously, an influx of connected vehicles in these cities has the potential to dramatically change the way we drive. Strategy Director, Nate Giraitis was featured this week in Telegraph, highlighting different ways smart cities will change driving forever:  keeping drivers safe on the road, increasing mobility and creating more space.

Jun 2017
Press

Smart wins Design for Social Impact award

Smart Design was honored today as the winner of this year's Core 77 Design Awards, recognized for our work in the Design for Social Impact category.  Our entry, Designing for the invisible 1.5 billion, showcases our work with socially minded startup Simprints.

Jun 2017
Event

Border Sessions: Nicole Bacchus and Anna Soisalo to facilitate workshop at 2017 conference

Smart’s Associate Strategy Director, Nicole Bacchus, along with Strategy Director, Anna Soisalo, will be leading a workshop at this year’s Border Sessions conference in Amsterdam. The team will lead a half-day session focusing on human-centered innovation and technology as it relates to the future of the cannabis industry.

May 2017
Press

UX Magazine: “In-house or Agency” is the wrong question to ask, says Sean O’Connor

A global move toward becoming a Design Capable organization, a growing trend for several years now, has led many of the world’s most innovative companies to invest heavily in internal creative teams.

May 2017
Press

Design Week: Sean O’Connor uncovers the why behind the Design Capable Company trend

There is a growing recognition of design as a strategic business tool; its methods can help start-ups and big corporates investigate commercial opportunities, as well as craft authentic user experiences that are human-centered and relevant. To more effectively meet the needs of their consumer, a growing list of companies are integrating design into their business capabilities in new ways.

May 2017
Press

BIMA Top 100: Smart’s Ruby Steel honored in prestigious 2017 list

This week the British Interactive Media Association honors their Top 100: a list of digital trailblazers that embody BIMA's values of innovation, community enablement, and diversity in the digital economy. Smart Design's Ruby Steel has been selected as an honoree in 2017's list, for her recent contribution in driving design innovation and excellence, as featured on BBC2's TV show The Big Life Fix.    

May 2017
Press

CMO: Heather Martin explores 5 trends driving the rise of product to platform

Companies from varying sectors are making the switch from marketing their products, to transforming them into platforms that offer customers connected service ecosystems. In an effort to shape the platform’s brand, role, and purpose, CMO’s are driving both the product development and expansion of these initiatives. This shift is creating new partnerships between companies in diverse sectors, enabling disruptive innovation and faster responses to consumer demands.

Apr 2017
Announcement

TU Automotive: Ed Laganis on re-imagining the in-car experience

Smart’s New York-based Design Engineering Director, Ed Laganis, has been selected to speak at this year’s TU Automotive conference on June 8.

Apr 2017
Announcement

PSFK Innovation on Purpose: Tucker Fort & Xavi Cortadellas to appear at 2017 conference

Smart Design partner Tucker Fort and Gatorade head of innovation and design Xavi Cortadellas return to PSFK’s annual conference on May 19 in New York.

Apr 2017
Press

Service Design Network's Touchpoint Journal: Jamie Nicholson featured in Business as Unusual

“Service design professionals need to do more than create compelling blueprints and journeys to build actual services: They need to embed themselves into the detailed mechanics of operating and scaling a service experience in a nimble, fail-fast fashion. By nurturing a mindset of constant experimentation, combined with a deep understanding of what Smart Design calls a ‘Design to Launch’ approach, service designers can build breakthrough experiences that import startups’ agile and super-fast methodologies while also enabling meaningful design.”

Apr 2017
Announcement

Smart Design: Anna Soisalo to serve as juror for the 2017 BIMA Awards

Driving innovation and excellence, the BIMA Awards are the longest-standing and most prestigious digital awards in the UK, recognizing work that is making a difference in business, culture and society, while moving the digital economy forward.

Apr 2017
Press

FastCoDesign: Designing a personalized future

Personalization is set to be the major trend of the next decade in products and services. Companies across a range of sectors can now anticipate and respond to consumer preferences like never before.

Mar 2017