Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

WIN: Is the Future of Innovation Female Friendly?

As the Women in Innovation organization continues to grow their presence in the UK, Smart Design recently hosted their London community to share our approach to inclusive design, and the steps we can collectively take to make the future of innovation female-friendly.

Jul 2018
Press

Skift: Context is key in the world of airline retailing

As the future of airline retailing continues to grow, the passenger travel experience is becoming much more personalized and enhanced. However, caution must be taken to ensure that travelers do not become overwhelmed with choices that are irrelevant to them, and as the market becomes more fragmented, it can be tough for customers to find what they want.

Jun 2018
Press

Omar Bakhshi judges the 2018 Tech4Good Awards

Each year, the Tech4Good awards recognize organizations and individuals who use digital technology to improve the lives of others. Now in the 8th year, the awards highlight the wealth of charities, businesses and volunteers across the UK that harness the empowering influence of technology for the benefit of the community.

Jun 2018
Announcement

Announcement: Smart Design hires Omar Bakhshi as new Design Director

Smart Design has appointed Omar Bakhshi as Design Director to support the London studio’s growth and development as a leader in designing meaningful products, services and experiences, working with Smart’s portfolio of global clients and partners. Omar previously led the experience design practice at Ogilvy.

Jun 2018
Press

Innov8ers: Building a Platform Business at Innov8rs Global Summit

Each year, the Innov8ers Global Summit hosts intimate and immersive gatherings for corporate innovators to understand how other companies are launching innovation, and experimenting with new methods and tools.

Jun 2018
Press

NYU Entrepreneur challenge: Ed Laganis awarded Mentor of the Year

Each year, NYU hosts a $300K Entrepreneur’s challenge, one of the largest and most innovative accelerator programs and startup competitions in the world. The 8-month program involves more than 750 students, faculty and researchers from 16 schools across NYU’s global campuses and consists of how-to workshops, hands-on boot camps and one-on-one coaching sessions to experience the startup process from idea to launch.

May 2018
Press

Digital Doughnut: CX innovation in B2B

Customer experience is now an urgent priority for B2B engagements, not just B2C, in every sector of modern business and innovation. From a design standpoint, there are challenges of designing user experiences as part of B2B projects, but mastering CX is more complex than conventional service design.

May 2018
Event

Mobile UX Awards: Kelly Clark to join 2018 jury

The 2nd annual Mobile UX awards celebrate the mobile industry by showcasing incredible apps that go beyond interface design and aim to recognize exceptional experience in every way – Design, Animation, Content, Onboarding and more. Award categories include ‘Think Big’, ‘Industry’ and ‘Disciplines’, while smaller sectors include health & lifestyle, social impact, business & finance and shopping & eCommerce.

May 2018
Event

Ruby Steel to speak at London’s Wonder Women Tech

Wonder Women Tech aims to highlight, celebrate and educate women in the STEAM industries (Science, Technology, Engineering, Arts, Math), by offering revolutionary content and impactful discussions to further the development of women as innovators.

May 2018
Event

Clio Awards: Kelly Clark to join product design jury

The Clio Awards celebrate the work, the agencies and the talent across advertising, sports, fashion, music, entertainment and healthcare that push boundaries and establish new precedent. The Clios have been recognized as the esteemed international awards for the creative business.

May 2018
Event

TU Automotive: Ed Laganis to speak on NextGen tech for the connected car UX

Each year TU-Automotive aims to showcase the future of the connected car and autonomous vehicles. This year’s conference will bring together attendees from automakers, start-ups, investors, software developers and more to focus is on the home of automotive technology, including connected, autonomous, shared and electric.

May 2018
Press

Aviation Week: Inflight experiences made for you

As inflight connectivity is becoming more commonplace, there is greater potential for airlines to get to know their passengers personally. Data analytics and machine learning are making it easier to unlock personal information to better tailor inflight entertainment services and optimize the entire onboard experience. Personalization proponents believe that by offering entertainment and retail choices onboard based off personal preferences, passengers will be able to spend less time choosing and more time sitting back and enjoying their flight.

May 2018
Press

DMI: Stephanie Yung to share inclusive design keynote

This year's dmi Design Leadership conference is focused on the timely theme of "Innovative Thinking on Diversity & Inclusion". Smart's Design Director Stephanie Yung will share her talk titled Inclusive Design 2.0, as the Cincinnati three-day forum explores diversity and inclusion through the lens of innovation. With the spotlight being placed on a range of accomplished women and minorities from around the globe, the conference promises provocative discussions about the intersection of race and gender, and how to fill the design management pipeline in today’s business climate.

Apr 2018
Press

Apex: Smart Design reveals AI-powered flying companion

Smart Design revealed the travel concept KITE during the Passenger Experience Conference in Hamburg. KITE, aimed at helping airlines build trusted relationships with anxious flyers, is an AI-supported flying companion that is not only with you before, during and after the flight, but can connect you to human support.

Apr 2018
Press

Adweek 360: Becoming a Platform Business

Today, the most innovative companies are switching from simply marketing their products to turning them into platforms that offer connected service ecosystems. Any CMO would agree that a long term customer bond with a product increasingly dictates the fate of their businesses.

Mar 2018
Press

London Accessibility meetup: Inclusive Design 2.0

The London Accessibility meetup group brings together accessibility advocates and those working in digital accessibility to discuss different ways they can make a difference together to users with disabilities.

Mar 2018
Press

Fortune: Adopting personalization with care

From our news feeds and calendars to our beauty products and fashion, everything in our lives is being personalized and optimized. As predictive technology expands and artificial intelligence permeates every day-to-day task, the demand for customized products and services increases—but at what cost? How can designers save us from entrapment, where we are never surprised, challenged, prodded to progress or change our minds? Tucker Fort, Smart Design partner and innovation lead, discussed the potential pitfalls and growth opportunities for companies adopting personalization at Fortune’s Brainstorm Design conference in Singapore, in his interview with TIME's Executive Editor, Matt Vella.

Mar 2018
Press

Designing with Simone Biles: Behind the scenes in New York

Elite athletes and Olympians have worked their entire lives to get where they are today, and have developed rigorous, highly-specialized routines that require dedicated products and services to perform alongside them. It’s been an honor to design with brands like Nike, Gatorade, Burton and Under Armour, and craft products and systems that enhance an elite athlete’s formidable lifestyle.

Mar 2018
Event

Passenger Experience: Nate Giraitis to deliver keynote at 2018 conference

Each year at the Passenger Experience conference, attendees immerse themselves in new ideas, innovative solutions and the next steps in the evolution of passenger experiences, onboard environments and services. The conference spans one day, attracting senior strategists from airlines, rail and more, exploring how digital disruption and connectivity can better enable all aspects of passenger experience in the future.

Feb 2018
Press

BIMA: Anna Soisalo to judge awards for second consecutive year

Each year, BIMA’s annual showcase recognizes 100 of the digital industry’s brightest minds who are shaping the future of Britain’s digital industry. BIMA honors individuals across several categories from Tech Trailblazers to Industry Visionaries, who are leading the charge and who make our industry inspiring and collaborative.

Feb 2018