Smart in the news

What we’re up to and where we’re headed in the world of meaningful design.

Press

Fortune: 100 Great Designs of Modern Times — OXO Good Grips Peeler

The OXO Good Grips Peeler designed by Sam Farber and Smart Design in 1990 has been named in the 100 Great Designs of Modern Times by Fortune and IIT Institute of Design, recognized as an archetypal example of the value of inclusive design, or designs that are accessible to all people, regardless of age or disability.

Mar 2020
Press

Core77: Constant change – Insights from twenty years in the design industry

Nearly two decades after attending Savannah College of Art and Design (SCAD), Dan Grossman, Design Director of Industrial Design at Smart Design, is helping to mentor today's students.

Mar 2020
Press

Core77: Stephanie Yung of Smart Design Predicts the Most Promising Future Design Trends in Health & Wellness

We’re honored that Stephanie Yung, Design Director at Smart Design will be serving as a Jury Captain for this year’s Core77 Design Awards in the Health & Wellness category. In this conversational interview, Stephanie shares the details of her responsibilities leading design teams, her perspective on the most exciting trends in health and wellness, and her own story of Project Jr.; A truly patient-first journey in which she turned her own fertility experience into a new community concept to support women seeking to start a family on their own. Read the full interview on Core77 here.

Feb 2020
Press

SXSW: The Gatorade Gx Sweat Patch & App is nominated as a finalist in the 2020 Innovation Awards

The Gatorade Gx Sweat Patch is nominated in the 2020 SXSW Innovation Awards in Wearable Tech category. The 23rd annual SXSW Innovation Awards recognizes the most exciting tech developments in the connected world.

Jan 2020
Press

Fast Company: One-day deliveries are breaking our cities

Jasper Dekker, Senior Interaction Designer shares four delivery ecosystem solutions cities around the world can adopt.

Dec 2019
Press

Fast Company : Free shipping is quietly changing the design of your favorite products

How will designers play a role in determining the future of how products are packaged, designed, and shipped?

Dec 2019
Press

TIME: OXO Good Grips recognized in Best Inventions of 2019

OXO’s Good Grips pole caddy is recognized in TIME's "Best Inventions of 2019". TIME evaluated each contender based on key factors, including originality, creativity, influence, ambition and effectiveness.

Nov 2019
Press

Forbes: 5 Key Trends Changing New Product and Service Development

Forbes interviews Smart on the latest changes and trends shaping products, services, and ecosystems for clients Sephora, Ford, Pepsi, Amgen, Google, and Capital One.

Sep 2019
Press

Fast Company: The Trophy Haul Fishing Net recognized as finalist in Innovation by Design Awards

The 2019 Innovation by Design awards recognizes business and designers commitment to helping to solve the problems of today and tomorrow.

Sep 2019
Press

FLA: UX and Digital Design Week London

Strategy Directors Nate Giraitis, Ruby Steel, and Omar Bakhshi guide participants through an interactive provocation on how to push design projects to be more inclusive.

Aug 2019
Press

Fast Company: The problem with autonomous cars that no one’s talking about

An autonomous taxi's first day in New Delhi and why AI needs more culturally diverse training to make autonomous cars work for everyone.

Aug 2019
Press

Mind the Product: The Story Behind the Sweat Patch: Innovating at Gatorade

Tucker Fort takes us behind-the-scenes to how the new Gx Sweat Patch came to be rooted in Gatorade's past and racing towards the future.

Aug 2019
Press

The Drum: Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake science?’

Net Promoter Score (NPS), introduced in 2003, has been called the "number one score you need to grow." Almost 16 years later, with 200 companies adopting it for growth benchmarking, it's also one of the most controversial marketing metrics. Omar Bakhshi encourages brands to focus on purpose first, and performance will fall into place.

Aug 2019
Press

Core77: Smart Design on Redesigning NYC’s Iconic Trash Can

Dan Grossman tells Core77 that NYC’s trash cans aren't for every New Yorker.

Jul 2019
Press

ICAST 2019: Plano Synergy wins Best of Category in Tackle Management

The Plano EDGE series wins Best of Category in Tackle Management at ICAST 2019, the world's largest trade show showcasing the latest innovations in fishing gear, accessories, and apparel.

Jul 2019
Press

99u: From Fertility to Identity: Design can dismantle isolation

Stephanie Yung joins 99u for a longer conversation about how the design process helped her cope with the fertility process.

Jul 2019
Press

ABC7: Smart Design’s BetterBin prototypes unveiled

Smart Design unveils litter basket prototypes for the future of NYC sanitation.

Jun 2019
Press

TED 2019: No Sweat. Smart and Gatorade’s Newest Innovation

Read the press coverage about the latest innovation in the Gx Platform, the Sweat Patch.

May 2019
Press

IHA 2019: A Smarter Tomorrow: Designing a Connected Home with Meaning

Our team's talk focused on the three pillars of designing a meaningful experience for the connected home — the experience, the technology, and the design.

Mar 2019
Press

Fortune: The Tragic Side of Tide Pods

Tucker Fort speaks to design improvements Tide could make to its pods to improve safety and deter ingestion by children.

Feb 2019