Smart in the news
What we’re up to and where we’re headed in the world of meaningful design.
US Women control about 70-80% of household purchases - everything from cars to clothes. Although not the most obvious subject for a case study in successful gender-based marketing, we recently worked with the National Campaign to Prevent Teen and Unplanned Pregnancy, and spoke with millennial women to learn about their attitudes and perceptions about birth control, specifically two perfectly good products - the IUD and the Implant.
Smart Design was honored last week as a Gold award winner at the 2017 UX Awards summit for our collaboration with Simprints. The award for ‘Outstanding Healthcare Service Design for Underserved Communities’, marks the fifth award Smart and Simprints have won together this year.
In a recent interview with Fortune Magazine, managing partner Richard Whitehall shares some of his career highlights, and uncovers how Smart Design’s work is changing people’s daily lives through technology and personalization.
Smart Design partner, Tucker Fort, spearheads Smart’s multi-year partnership with PepsiCo, most recently as the innovation lead crafting the Gatorade’s Gx personalized sports fuel platform and service offering. He sat down with Fast Company to chat about our history as a pioneer in inclusive design, and how these principles continue to inspire the work we do today.
Last year, Senior Strategist Ruby Steel was invited along with seven others to be a ‘fixer’ for BBC2’s Big Life Fix. The show involved the team of inventors creating new and life-changing solutions for people in need.
Recent research shows that the airline industry is under intense pressure, and only 22% of people care who they fly with. This is opening more opportunity for airlines to capitalize on, by improving the overall passenger experience through innovation. VP of Design, Heather Martin was featured in Real Business this week, exploring the emerging role that digital technology can play to create more personal in-flight experiences and increase customer engagement.
This year, TU-Automotive Europe will focus on shaping the future of the connected car, bringing together experts and leaders in autonomous vehicles and mobility. The 2-day program will feature several speakers and discussions across innovation in the connected and autonomous car space.
As we begin to approach the future of self-driving cars and fully autonomous vehicles, the auto industry must pay closer attention to gaining and keeping human trust in this enabling technology.
A leading design conference, Interact London inspires UX thinkers, highlighting the roles that digital design, UX and information architecture play in today’s society. Exploring the theme ‘Designing the Future’, the 2017 event presents experts across neurology, psychology, cognitive neuroscience, who will share their thoughts on the impact of these disciplines on digital design.
At last week’s BIMA (British Interactive Media Association) Awards ceremony, Smart Design was recognized with one of the design industry’s most prestigious accolades, the Advance Award for Innovation for our work with startup Simprints. The honor is bestowed upon one recipient from all the innovation category award winners, recognizing exceptional digital work that pushes the limits across innovation, craft and impact. Earlier in the evening, Smart was also revealed as the winner for the Product & Service Design: Innovation category, a prelude to the Advance Award.
The 2017 Wards Auto UX conference will explore how new technologies might converge for great mobility experiences, and will showcasing keynote speakers from leading automakers, panel discussions on UX topics and exhibits from leading tech suppliers.
Now in its sixth year, Fast Company’s Innovation by Design Awards Program honors the most innovative and disruptive design solutions created to resolve today’s most challenging business issues. Smart Design was recognized as a finalist in the Social Good category for our work with startup Simprints, and also received an honorable mention in the Experimental category for our wireless cross-journey media platform, NEXT.
After a rigorous review by global health experts, Smart Design partner and tech startup Simprints, was selected among 15 of the world’s most promising ideas to save lives at birth in developing countries, edging out over 550 other applicants to secure millions in new funding to develop, refine, and launch their innovations. The award comes from Saving Lives at Birth, a 'Grand Challenge for Development' funded by the Gates Foundation, USAID, UKaid, and the Canadian, Korean, and Norwegian governments.
As baby boomers and digital natives become key influencers in the emerging revolution of the driverless car, design is playing a bigger role in mobility as a service and ultimately, autonomous mobility. Strategy Director, Nate Giraitis, highlights several ways designers are looking to solve for these important buyers in the autonomous market.
Founded in 1959, the Clios is the esteemed international awards competition for the creative business. The annual awards recognize innovation and creative excellence across the advertising, sports, fashion, music, entertainment and healthcare industries that push boundaries and establish new precedent.
The BIMA Awards are the longest standing and most prestigious digital awards in the UK. Since 1985, The British Interactive Media Association has been focused on driving innovation and excellence across the digital industry with values of enabling community, celebrating individuals and embedding diversity into the digital ecosystem.
Gatorade and Smart Design’s ongoing collaboration on the Gx Sports Fuel Platform has been a 3-year journey from vision to market launch, and continues to play a key role in evolving and enhancing the brand’s reputation from its origin as a sports beverage, to Sports Fuel Company.
Smart cities are increasing around the UK, as they leverage information and communication technology to make infrastructures more interactive. Simultaneously, an influx of connected vehicles in these cities has the potential to dramatically change the way we drive. Strategy Director, Nate Giraitis was featured this week in Telegraph, highlighting different ways smart cities will change driving forever: keeping drivers safe on the road, increasing mobility and creating more space.
Smart Design was honored today as the winner of this year's Core 77 Design Awards, recognized for our work in the Design for Social Impact category. Our entry, Designing for the invisible 1.5 billion, showcases our work with socially minded startup Simprints.
Smart’s Associate Strategy Director, Nicole Bacchus, along with Strategy Director, Anna Soisalo, will be leading a workshop at this year’s Border Sessions conference in Amsterdam. The team will lead a half-day session focusing on human-centered innovation and technology as it relates to the future of the cannabis industry.