The psychology of refills
“How does a consumer subconsciously determine whether a product’s packaging is appropriate or excessive? A solution’s perception — particularly for liquid CPG products like cleaning spray refills or single-serve drink pods — can vary based on the weight that individuals place on a number of values: cost, materials, convenience, the type of product, experience, market legacy, branding, and (most importantly) what they are familiar with. Analyzing and weaving together the results of all these variables can produce widely differentiated outcomes.”
Engineering Director, Smart Design
Read the full article in Packaging Digest
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