We use design as a strategy to help people and businesses thrive.
Launching category-defining products and experiences is our specialty.
Food for thought
April 24, 2019
How can we keep cities moving? Designing for density and difficulty
Event
Careers: Product Designer
London
To design for autonomous vehicles, chat with the back seat driver
Idea
Designing for one
BBC Two's the Big Life Fix
Reinventing NYC: Smart wins opportunity to test modern bin design on city streets
Designing customer experiences for the future
Event
The Tragic Side of Tide Pods
Fortune
Smart Design reveals AI-powered flying companion
Apex
Helping hands
Healthcare
Giving arthritis patients more good days with a range of self-injection options.
Beyond the beverage
Consumer Goods
Revolutionizing the way Millennials hydrate.
Lip service
Beauty
The perfect portable palette for every affair.
Make it
Whether redefining a patient’s hospital visit or helping a company innovate in emerging markets, we bring simplicity to complex business problems. Everything we do is about activating more intuitive, useful (and profitable) experiences.
Select clients
Say hello
Communication is key, especially in our business. Let's get to the human part quicker.
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