We use design as a strategy to help people and businesses thrive.
Launching category-defining products and experiences is our specialty.

Food for thought
January 17, 2018

Intelligence, evolved: strategizing, designing, and developing for AI


Are we there yet? Designing for people on the move


How to create iconic autonomous cars for baby boomers and digital natives


How inclusive design is Smart Design

Fast Company

About face


Smart scoops major innovation awards for Simprints global health initiative

BIMA 2017

Careers: Industrial Design Director

New York

How design and tech will change the way we age


The power of personalization in health and wellness


What’s NEXT?

Make it
Whether redefining a patient’s hospital visit or helping a company innovate in emerging markets, we bring simplicity to complex business problems. Everything we do is about activating more intuitive, useful (and profitable) experiences.
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Communication is key, especially in our business. Let's get to the human part quicker.
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