We’re a strategic design company that helps people live better and work smarter.

Smart Design is a strategic design company that helps people live better and work smarter.

Projects
Make it
Whether redefining a patient’s hospital visit or helping a company innovate in emerging markets, we bring simplicity to complex business problems. Everything we do is about activating more intuitive, useful (and profitable) experiences.
How we create value
Gantri

Aim

A new lighting collection created by Smart Design, made by Gantri.

Ford Mobility

A smarter approach to delivery

Easing the last mile of the urban delivery system

OXO

Getting a grip

A longtime partnership that changed kitchens everywhere.

Amplifon

Listen up

A new customer experience for hearing health

See the case study
Virtual and in-person

Events

Join us in conversation with diverse leaders about today’s most important design-related issues.

Explore

Sustainability in practice

We help companies create new packaging formats that meet their sustainability goals by considering materials, waste management systems, consumer interactions and communication.

Let’s design a smarter world together

Get in touch
Gatorade

Breaking a sweat

Bringing personalized sports fueling recommendations to everyday athletes.

See the case study
Project Junior

How I reimagined fertility through a living design experiment

Upstream USA

Empowering choices

Building a patient-centric toolkit to better facilitate birth control conversations in health centers

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    Sephora

    Hello, beautiful

    Helping Sephora become the world’s most trusted beauty platform.

    See the case study
    Select clients
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    News
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    Core77

    Smart Design’s Light Collaboration with Gantri is a Commendable Feat in 3D Printing

    Fast Company

    Whether you’re working or relaxing, these lights provide ambience for either

    Service Design Network

    Amplifon CX Transformation wins at SDN

    Fast Company

    Where design can make the biggest impact in the next decade, according to over 30 experts

    Fast Company

    2021 Innovation by Design Awards

    Core77

    Nailed it: Behind the Redesign of OXO’s Expandable On-the-Wall Organizer