Let’s design a smarter world

Smart Design is a strategic design company that helps people live better and work smarter.

Projects
Upstream USA

Empowering choices

Building a patient-centric toolkit to better facilitate birth control conversations in health centers

OXO

Getting a grip

A longtime partnership that changed kitchens everywhere.

Plano Synergy

Building a better box

Giving anglers the right tools with a range of innovative tackle boxes

A new conversation series

Virtual Smart Salons

Until we can gather again, Smart Salons have gone virtual

Explore

Sustainability in practice

We help companies create new packaging formats that meet their sustainability goals by considering materials, waste management systems, consumer interactions and communication.

Let’s design a smarter world together

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Amplifon

Listen up

A new customer experience for hearing health

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Make it
Whether redefining a patient’s hospital visit or helping a company innovate in emerging markets, we bring simplicity to complex business problems. Everything we do is about activating more intuitive, useful (and profitable) experiences.
How we create value
Gatorade

Breaking a sweat

Bringing personalized sports fueling recommendations to everyday athletes.

See the case study
Project Junior

How I reimagined fertility through a living design experiment

Research and insights

Reframing the window of remote research

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    Sephora

    Hello, beautiful

    Helping Sephora become the world’s most trusted beauty platform.

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    Select clients
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    News
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    Fast Company

    The stuff you buy isn’t nearly as recyclable as you think

    Fast Company

    Companies are failing to do one thing that could boost recycling

    Fast Company

    Smart Design moving to the Brooklyn Navy Yard

    GOOD DESIGN

    Plano EDGE wins Good Design Awards in the Sports & Rec Category

    New York Times

    Will luxury smartwatches succeed?

    Packaging Digest

    The psychology of refills