Let’s design a smarter world

Smart Design is a strategic design company that helps people live better and work smarter.

Projects
Sustainability

The psychology of refills

OXO

Getting a grip

A longtime partnership that changed kitchens everywhere.

Plano Synergy

Building a better box

Giving anglers the right tools with a range of innovative tackle boxes

A new conversation series

Virtual Smart Salons

Until we can gather again, Smart Salons have gone virtual

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Sustainability in practice

We help companies create new packaging formats that meet their sustainability goals by considering materials, waste management systems, consumer interactions and communication.

Let’s design a smarter world together

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Amplifon

Listen up

A new customer experience for hearing health

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Make it
Whether redefining a patient’s hospital visit or helping a company innovate in emerging markets, we bring simplicity to complex business problems. Everything we do is about activating more intuitive, useful (and profitable) experiences.
How we create value
Gatorade

Breaking a sweat

Bringing personalized sports fueling recommendations to everyday athletes.

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Project Junior

How I reimagined fertility through a living design experiment

Research and insights

Reframing the window of remote research

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Sephora

Hello, beautiful

Helping Sephora become the world’s most trusted beauty platform.

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News
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New York Times

Will luxury smartwatches succeed?

Packaging Digest

The psychology of refills

Design Management Institute

Amplifon wins Silver at DMI Awards

Fast Company Innovation Awards

Plano EDGE named Fast Company Innovation Awards Honoree

Forbes

How AI is helping identify & nail new product opportunities

CNN Business

Why Gatorade wants to analyze your sweat