Let’s design a smarter worldWhere technology augments human ability
Helping Sephora become the world’s most trusted beauty platform.
The road ahead
Helping Ford change the way the world moves.
Motherhood is changing.
Why isn’t the fertility process?
We use design as a strategy to help people and businesses thrive.
Launching category-defining products and experiences is our specialty.
Food for thought
April 23, 2019
How can we keep cities moving? Designing for density and difficulty
Careers: Product Designer
To design for autonomous vehicles, chat with the back seat driver
Designing for one
BBC Two's the Big Life Fix
Reinventing NYC: Smart wins opportunity to test modern bin design on city streets
Designing customer experiences for the future
The Tragic Side of Tide Pods
Smart Design reveals AI-powered flying companion
Giving arthritis patients more good days with a range of self-injection options.
Beyond the beverage
Revolutionizing the way Millennials hydrate.
The perfect portable palette for every affair.
Whether redefining a patient’s hospital visit or helping a company innovate in emerging markets, we bring simplicity to complex business problems. Everything we do is about activating more intuitive, useful (and profitable) experiences.
Communication is key, especially in our business. Let's get to the human part quicker.