We use design as a strategy to help people and businesses thrive.
Launching category-defining products and experiences is our specialty.

Food for thought
October 20, 2019

From Fertility to Identity: Design can dismantle isolation

99u

The perfect catch

Sports
Reimagining fishing nets for the modern angler

Lip service

Beauty
The perfect portable palette for every affair.

Smart Design’s BetterBin prototypes unveiled

ABC7

Designing customer experiences for the future

Event

The Tragic Side of Tide Pods

Fortune

Smart Design reveals AI-powered flying companion

Apex

Helping hands

Healthcare
Giving arthritis patients more good days with a range of self-injection options.

Beyond the beverage

Consumer Goods
Revolutionizing the way Millennials hydrate.
Make it
Whether redefining a patient’s hospital visit or helping a company innovate in emerging markets, we bring simplicity to complex business problems. Everything we do is about activating more intuitive, useful (and profitable) experiences.
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Say hello
Communication is key, especially in our business. Let's get to the human part quicker.
Projects
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