Let’s design a smarter world

Smart Design is a strategic design company that helps people live better and work smarter.

Projects
Gatorade

Breaking a sweat

Bringing personalized sports fueling recommendations to everyday athletes.

OXO

Getting a grip

A longtime partnership that changed kitchens everywhere.

Plano Synergy

Building a better box

Giving anglers the right tools with a range of innovative tackle boxes

A new conversation series

Virtual Smart Salons

Until we can gather again, Smart Salons have gone virtual

Explore

Sustainability in practice

We help companies create new packaging formats that meet their sustainability goals by considering materials, waste management systems, consumer interactions and communication.

Let’s design a smarter world together

Get in touch
Amplifon

Listen up

A new customer experience for hearing health

See the case study
Make it
Whether redefining a patient’s hospital visit or helping a company innovate in emerging markets, we bring simplicity to complex business problems. Everything we do is about activating more intuitive, useful (and profitable) experiences.
How we create value
Gatorade

Breaking a sweat

Bringing personalized sports fueling recommendations to everyday athletes.

See the case study
Project Junior

How I reimagined fertility through a living design experiment

Research and insights

Reframing the window of remote research

Stay up to date on our latest insights

    Get our newsletter
    Sephora

    Hello, beautiful

    Helping Sephora become the world’s most trusted beauty platform.

    See the case study
    Select clients
    See all
    News
    See all
    New York Times

    Will luxury smartwatches succeed?

    Packaging Digest

    The psychology of refills

    Design Management Institute

    Amplifon wins second place at DMI Awards

    Fast Company Innovation Awards

    Plano EDGE named Fast Company Innovation Awards Honoree

    Forbes

    How AI is helping identify & nail new product opportunities

    CNN Business

    Why Gatorade wants to analyze your sweat