We use design as a strategy to help people and businesses thrive.
Launching category-defining products and experiences is our specialty.

Food for thought
June 26, 2019

The perfect catch

Reimagining fishing nets for the modern angler

How can we keep cities moving? Designing for density and difficulty


Careers: Product Designer


Designing for one

BBC Two's the Big Life Fix

Reinventing NYC: Smart wins opportunity to test modern bin design on city streets

Designing customer experiences for the future


The Tragic Side of Tide Pods


Smart Design reveals AI-powered flying companion


Helping hands

Giving arthritis patients more good days with a range of self-injection options.

Beyond the beverage

Consumer Goods
Revolutionizing the way Millennials hydrate.

Lip service

The perfect portable palette for every affair.
Make it
Whether redefining a patient’s hospital visit or helping a company innovate in emerging markets, we bring simplicity to complex business problems. Everything we do is about activating more intuitive, useful (and profitable) experiences.
Select clients
Say hello
Communication is key, especially in our business. Let's get to the human part quicker.
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