Powered by passion
and purpose

We are a strategic design company that helps people live better and work smarter.

Technology and business are becoming more complex. Smart Design humanizes products, services and experiences through deep research, insights and design strategies.

Our core capabilities:
Customer Research & Insights
Observing and learning from your customers’ perspective to frame the business opportunity.
Business & Organizational Design
Building your company’s internal capabilities and outlining your external growth opportunities.
Product & Service Design
Aligning your business’s products, services and experiences with key moments of user engagement.
Engineering & Technology
Bringing experiences to life through software design and development and product engineering.
More About Smart
In 1980, we set out to pioneer the business of design that puts people first. Now, 40 years later, we’ve brought more than 1,000 products and services to market. We’ve helped BBVA build a design capability, given the New York taxi a makeover, and partnered with Gatorade on a personalized hydration system. We’re proud of our roots in product design and development.

Today, we keep growing as business challenges become more intertwined with multi-channel experiences. We’re launching innovation platforms, redefining customer journeys and reimagining entirely new revenue streams. No matter how technology evolves, our fundamental goal remains the same: make experiences more intuitive, enjoyable and relevant.