Powered by passion and purpose

We are a strategic design company that helps people live better and work smarter.

Technology and business are becoming more complex. Smart Design humanizes products, services and experiences through deep research, insights and design strategies.

More About Smart
In 1980, we set out to pioneer the business of design that puts people first. Now, 40 years later, we’ve brought more than 1,000 products and services to market. We’ve helped BBVA build a design capability, given the New York taxi a makeover, and partnered with Gatorade on a personalized hydration system. We’re proud of our roots in product design and development.

Today, we keep growing as business challenges become more intertwined with multi-channel experiences. We’re launching innovation platforms, redefining customer journeys and reimagining entirely new revenue streams. No matter how technology evolves, our fundamental goal remains the same: make experiences more intuitive, enjoyable and relevant.
Meet the makers
The best teams are multi-disciplinary, so we hire hybrids from all over the map.
People who love what they do and can’t wait to do it even better.
Grow with us.
Passion. Purpose. Humility. Sound like you? Say hello!

Don’t see the right role for you? Don’t worry, we always look for talented people. Fill out a General Application.