Our clients

We partner with ambitious companies to spearhead new products, services, and experiences.

Get in touch
Product and Service Design Engineering

Capabilities

From concept to launch

Let’s design a smarter world together
Learn more
Product and Service Design Engineering

Capabilities

From concept to launch

Let’s design a smarter world together
Learn more
All clients
  • AAB Research
    ACCO Brands
    ACD Labs
    Acer
    Aerohive
    Affinity Solutions
    aiPod
    Alarm.com
    Align Technology
    American Express
    American Greetings
    Amgen
    Amplifon
    AngioDymanics Inc
    Autodesk
    BAM Tech
    Bank of America
    Basis
    Bayer
    BBVA
    Bebe Au Lait
    Becton, Dickinson and Company
    Belkin International
    Bio Threads
    Blackberry
    BMW
    Bose
    Briggs & Riley
    Burton
    Burts Bees
    Caboodles
    Capital One
    CaptionCall
    Cardinal Health
    Center for Healthcare Strategies (CHCS)
    Chobani
    Church & Dwight
    Cigna
    Cisco
    Citigroup
    City of Helsinki
    Clorox
    CooperVision
    Corning
    Coty Inc.
    Covidien
    CVUS Clinical Trials
    Danone
    Dash Express
    DBV
    Denco
    Digital Identity Security Company LLC (DISC)
    Ding
    Direct-to-Retail
    Disney
    Drinkfinity
    Eades Appliance Technology LLC
    Eagle Direct
    Earth Therapeutics
    Emotiv Inc.
    EnergyHub
    Estee Lauder
    Ethicon
    Etude House
    FedEx
    First Response
    Flip
    Ford
    Frabill
    Frito Lay
    Gantri
    Gatorade
    Genentech Inc
    General Electric Company
    Genesys Telecommunications
  • Glade
    Google
    GoPro
    Great Schools
    GreatCall Inc
    Haier
    Halo Innovations
    Halyard Health
    Hasbro
    Headstrong Nation
    Helen of Troy
    Hewlett-Packard
    HMS Manufacturing
    Hologic
    Homedics
    HomeOrg Products Inc.
    Hospital for Special Surgery
    HSBC
    Huawei Device Co
    Humangear
    HumanScale
    HunterDouglas
    Hydro Flask
    Hyundai
    Informa
    IntegenX Inc.
    Intel
    IntelClinic
    Intuit Inc
    iRiver
    iRobot
    iTero
    Johnson & Johnson
    Kaleidescape
    Kat Von D
    Kaz
    Kendo Brands
    Kimberly Clark
    Kodak Alaris
    Kool Koncepts Ltd
    Kotex
    L'Oréal
    Leesa Sleep
    Lexar
    LIM Innovations Inc.
    LittleBits
    Logitech
    Lufthansa Technik AG
    Luna Technology Systems
    Matt McGrath
    Michaels
    Microsoft
    Millicom
    MilliporeSigma
    Mira Fitness
    Miracle-Ear
    MMB Networks
    Mmindd Labs Inc
    Motorola Solutions
    Mt Sinai
    MTV
    Neat
    Neato
    Nestle Operational Services Worldwide
    Nestle-Purina
    Neutrogena
    New York Taxi
    Nike
    Nissan
    Novartis
    Novo Nordisk
    Npower
    NPS Pharmaceuticals
    NYC Department of Sanitation
    Ojex
  • Omron
    Operations  Services
    Opower
    OXO
    Palo Alto Research Center Incorporated
    Panasonic Corporation
    PepsiCo
    Philips
    PinkHealth
    Plano Synergy
    Playful Invention Company
    Power to Decide
    Procter & Gamble
    Prolitec Inc
    PRTM
    Pure Digital Technologies
    Pyrex
    Radiator Labs
    Real Simple
    Red Hook
    Regeneron
    ResMed Corp
    Rockefeller Philanthropy Advisors
    Ronald McDonald House
    Sabi Inc.
    Sally Hansen
    Samsung
    Sani Professional
    Sanofi
    Sargento Food Inc
    SC Johnson
    Schneider Electric USA
    Seagate Technology
    Sephora
    Shell
    Silgan Containers
    SimpleHuman
    Simprints
    Singapore Telecommunications Ltd
    Skunk Inc
    Slendertone
    Snapfish
    Sony
    Sorenson
    Spotify
    Sugarsync
    Sussman
    Target
    Taxi & Limousine Commission
    Telefonica I+D S.A.
    The Janssen Pharmaceuticals
    The National Campaign
    Tiffany & Co.
    Toshiba
    Toto
    UCB
    Under Armour
    Unilever
    Upstream USA
    Verizon
    Viacom
    Viaplay
    Vicks
    Victrola
    ViiV Healthcare
    Visa
    Vision Service Plan
    Vodaphone
    Wine Enthusiast
    WOVO
    XM
    Ziploc
    Zugu Case

Let’s design a smarter world together

Get in touch
Awards
2022
  • Good Design Awards
    OXO,Strawberry Huller
    X
    Good Design Awards
    OXO,Strawberry Huller

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2021
  • Service Design Network Award
    Amplifon,CX transformation for hearing care
    X
    Service Design Network Award
    Amplifon,CX transformation for hearing care

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Fast Company Innovation by Design
    Ford Mobility,Last Mile Delivery
    X
    Fast Company Innovation by Design
    Ford Mobility,Last Mile Delivery

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Beverage Digest
    Gatorade,Gx Sweat Patch and App
    X
    Beverage Digest
    Gatorade,Gx Sweat Patch and App

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • CES
    Gatorade,Gx Sweat Patch and App
    X
    CES
    Gatorade,Gx Sweat Patch and App

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Fast Company Innovation by Design
    Gatorade,Gx Sweat Patch and App
    X
    Fast Company Innovation by Design
    Gatorade,Gx Sweat Patch and App

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Core77
    OXO,Brew Compact Cold Brew Coffee Maker
    X
    Core77
    OXO,Brew Compact Cold Brew Coffee Maker

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Core77
    OXO,Tot Silicone Tableware
    X
    Core77
    OXO,Tot Silicone Tableware

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    OXO,Good Grips Expandable On-the-Wall Organizer
    X
    If Design Awards
    OXO,Good Grips Expandable On-the-Wall Organizer

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    OXO,Good Grips Swivel Peeler
    X
    If Design Awards
    OXO,Good Grips Swivel Peeler

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    OXO,Brew 8 Cup Coffee Maker
    X
    If Design Awards
    OXO,Brew 8 Cup Coffee Maker

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Cribsie Awards
    OXO,Tot Feeding Line
    X
    Cribsie Awards
    OXO,Tot Feeding Line

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Cribsie Awards
    OXO,Tot Roll-up Bib
    X
    Cribsie Awards
    OXO,Tot Roll-up Bib

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Fast Company Innovation by Design
    Upstream USA,Birth Control Information Toolkit
    X
    Fast Company Innovation by Design
    Upstream USA,Birth Control Information Toolkit

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Design Thinking Awards
    Upstream USA,New patient materials
    X
    Design Thinking Awards
    Upstream USA,New patient materials

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2020
  • Service Design Network
    Amplifon,CX Transformation for Hearing Care
    X
    Service Design Network
    Amplifon,CX Transformation for Hearing Care

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Design Management Institute
    Amplifon,Design Influence & Impact Hearing Care
    X
    Design Management Institute
    Amplifon,Design Influence & Impact Hearing Care

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • SXSW Innovation Awards
    Gatorade,Gx Sweat Patch and App
    X
    SXSW Innovation Awards
    Gatorade,Gx Sweat Patch and App

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Good Design Awards
    OXO,Tot Silicone Line
    X
    Good Design Awards
    OXO,Tot Silicone Line

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Good Design Awards
    OXO,French Press with grounds lifter
    X
    Good Design Awards
    OXO,French Press with grounds lifter

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Good Design Awards
    OXO,8- Cup Coffee Maker
    X
    Good Design Awards
    OXO,8- Cup Coffee Maker

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Good Design Awards
    OXO,Compost Bin
    X
    Good Design Awards
    OXO,Compost Bin

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Fortune
    OXO,Good Grips Peeler
    X
    Fortune
    OXO,Good Grips Peeler

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Good Design Awards
    Plano,EDGE Tacklebox
    X
    Good Design Awards
    Plano,EDGE Tacklebox

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Fast Company Innovation Awards
    Plano,EDGE Tacklebox
    X
    Fast Company Innovation Awards
    Plano,EDGE Tacklebox

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2019
  • Fast Company Innovation Awards
    Frabill,Trophy Haul Fishing Net
    X
    Fast Company Innovation Awards
    Frabill,Trophy Haul Fishing Net

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • DBA
    Oral B,Toothbrush
    X
    DBA
    Oral B,Toothbrush

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Time
    OXO,Shower Storage
    X
    Time
    OXO,Shower Storage

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2018
  • Fast Company Innovation Awards
    OXO,Good Grips Peeler
    X
    Fast Company Innovation Awards
    OXO,Good Grips Peeler

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IxDA
    Simprints,Portable biometric scanner
    X
    IxDA
    Simprints,Portable biometric scanner

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2017
  • Fast Company Innovation Awards
    NEXT,In Flight Entertainment
    X
    Fast Company Innovation Awards
    NEXT,In Flight Entertainment

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • BIMA
    Simprints,Fingerprint scanner
    X
    BIMA
    Simprints,Fingerprint scanner

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Fast Company Innovation Awards
    Simprints,Portable biometric scanner
    X
    Fast Company Innovation Awards
    Simprints,Portable biometric scanner

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Core77
    Simprints,Portable biometric scanner
    X
    Core77
    Simprints,Portable biometric scanner

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • X
    BIMA
    Simprints,Portable biometric scanner

    We partner with ambitious companies to spearhead new products, services, and experiences.

2016
  • Fast Company Innovation Awards
    Gatorade,Smart Cap
    X
    Fast Company Innovation Awards
    Gatorade,Smart Cap

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2015
  • IDSA
    OXO,Bag Cinch
    X
    IDSA
    OXO,Bag Cinch

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Institute of Packaging Professionals
    Pepsi Co,Hydration Tracking Bottle
    X
    Institute of Packaging Professionals
    Pepsi Co,Hydration Tracking Bottle

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Institute of Packaging Professionals
    Pepsi Co,Drinkfinity
    X
    Institute of Packaging Professionals
    Pepsi Co,Drinkfinity

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IxDA
    Water Watcher,Water Watcher
    X
    IxDA
    Water Watcher,Water Watcher

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2014
  • Spark
    Water Watcher,Monitoring and Reporting Consumption
    X
    Spark
    Water Watcher,Monitoring and Reporting Consumption

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Spark
    Water Watcher,Water Watcher
    X
    Spark
    Water Watcher,Water Watcher

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2013
  • IDSA
    OXO,Flip & Fold Omelet Turner
    X
    IDSA
    OXO,Flip & Fold Omelet Turner

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2012
  • Spark
    Ethicon,G11 Generator UX
    X
    Spark
    Ethicon,G11 Generator UX

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IxDA
    Ford,SmartGauge
    X
    IxDA
    Ford,SmartGauge

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    OXO,Tot Sprout Chair
    X
    If Design Awards
    OXO,Tot Sprout Chair

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    OXO,Tot Feeding Line
    X
    If Design Awards
    OXO,Tot Feeding Line

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,Tot Feeding Line
    X
    IDSA
    OXO,Tot Feeding Line

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,Tot Booster Seat
    X
    IDSA
    OXO,Tot Booster Seat

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    Sally Hansen Beauty,Sally Hansen Beauty Tools
    X
    IDSA
    Sally Hansen Beauty,Sally Hansen Beauty Tools

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    Sally Hansen Beauty,Beauty Tools Brand and Packaging
    X
    IDSA
    Sally Hansen Beauty,Beauty Tools Brand and Packaging

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2011
  • If Design Awards
    Aerohive,HiveHP
    X
    If Design Awards
    Aerohive,HiveHP

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    Cardinal Health,Cardinal Health Endura Scrubs
    X
    IDSA
    Cardinal Health,Cardinal Health Endura Scrubs

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    Cardinal Health ,Endura Scrubs
    X
    If Design Awards
    Cardinal Health ,Endura Scrubs

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Red Dot
    OXO,Tot Feeding Line
    X
    Red Dot
    OXO,Tot Feeding Line

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Red Dot
    OXO,Tot Sprout Chair
    X
    Red Dot
    OXO,Tot Sprout Chair

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,Tot Sprout Chair
    X
    IDSA
    OXO,Tot Sprout Chair

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2010
  • IDSA
    Aerohive ,HiveAP
    X
    IDSA
    Aerohive ,HiveAP

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Red Dot
    Cardinal Health ,Endura Scrubs
    X
    Red Dot
    Cardinal Health ,Endura Scrubs

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • X
    Red Dot
    Cimzia,Prefilled Syringe

    We partner with ambitious companies to spearhead new products, services, and experiences.

  • If Design Awards
    Cimzia,Prefilled Syringe
    X
    If Design Awards
    Cimzia,Prefilled Syringe

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    Cimzia,Prefilled Syringe
    X
    If Design Awards
    Cimzia,Prefilled Syringe

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    Cimzia,Prefilled Syringe
    X
    IDSA
    Cimzia,Prefilled Syringe

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    OXO,Hedge Shears
    X
    If Design Awards
    OXO,Hedge Shears

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,Steel CorkPull
    X
    IDSA
    OXO,Steel CorkPull

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,Office Products for Staples
    X
    IDSA
    OXO,Office Products for Staples

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,360° LiquiSeal Travel Mug
    X
    IDSA
    OXO,360° LiquiSeal Travel Mug

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Cooper Hewitt
    Smart Design,Smart Design Projects
    X
    Cooper Hewitt
    Smart Design,Smart Design Projects

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2009
  • Spark
    Cardinal Health ,Endura Scrubs
    X
    Spark
    Cardinal Health ,Endura Scrubs

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • X
    Red Dot
    Cimzia,Prefilled Syringe

    We partner with ambitious companies to spearhead new products, services, and experiences.

  • Spark
    Cimzia,Prefilled Syringe
    X
    Spark
    Cimzia,Prefilled Syringe

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • X
    Red Dot
    Cisco,Flip Video

    We partner with ambitious companies to spearhead new products, services, and experiences.

  • X
    Red Dot
    NeatDesk,Document Scanner

    We partner with ambitious companies to spearhead new products, services, and experiences.

  • If Design Awards
    NeatDesk,Document Scanner
    X
    If Design Awards
    NeatDesk,Document Scanner

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Spark
    OXO,Good Grips Mug
    X
    Spark
    OXO,Good Grips Mug

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Spark
    OXO,Pruners
    X
    Spark
    OXO,Pruners

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    OXO,360 Travel Mug
    X
    If Design Awards
    OXO,360 Travel Mug

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,Hand Pruners and Hedge Shears
    X
    IDSA
    OXO,Hand Pruners and Hedge Shears

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • Spark
    Philips,DreamWear Full Face Mask
    X
    Spark
    Philips,DreamWear Full Face Mask

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2008
  • IDSA
    Audiovox Electronics,Video Flip
    X
    IDSA
    Audiovox Electronics,Video Flip

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    Omron,Step Counter
    X
    If Design Awards
    Omron,Step Counter

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    OXO,Utility Knife
    X
    If Design Awards
    OXO,Utility Knife

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2007
  • If Design Awards
    HP,Photosmart 475 Compact Photo Printer
    X
    If Design Awards
    HP,Photosmart 475 Compact Photo Printer

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • If Design Awards
    Lexar,Jump Drive
    X
    If Design Awards
    Lexar,Jump Drive

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,Good Grips Hardware
    X
    IDSA
    OXO,Good Grips Hardware

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • X
    Good Design Awards
    OXO,Sink Strainer

    We partner with ambitious companies to spearhead new products, services, and experiences.

  • X
    Good Design Awards
    OXO,Wire Cheese Slicer

    We partner with ambitious companies to spearhead new products, services, and experiences.

  • X
    Good Design Awards
    OXO,Silicon Brushes

    We partner with ambitious companies to spearhead new products, services, and experiences.

2005
  • Medical Design Excellence
    Vick's,Packaging
    X
    Medical Design Excellence
    Vick's,Packaging

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    Vick's,Digital Thermometer Family - Baby Rectal
    X
    IDSA
    Vick's,Digital Thermometer Family - Baby Rectal

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2004
  • IDSA
    HP,HP Scanjet 4670
    X
    IDSA
    HP,HP Scanjet 4670

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    Vick's,Underarm Thermometer
    X
    IDSA
    Vick's,Underarm Thermometer

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2002
  • IDSA
    OXO,Angled Measuring Cup
    X
    IDSA
    OXO,Angled Measuring Cup

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,Suction Cup Bathroom Accessories
    X
    IDSA
    OXO,Suction Cup Bathroom Accessories

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,Grind It
    X
    IDSA
    OXO,Grind It

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    Smart Design,Website
    X
    IDSA
    Smart Design,Website

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
2001
  • IDSA
    OXO,Nylon Tools
    X
    IDSA
    OXO,Nylon Tools

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
  • IDSA
    OXO,Grind It
    X
    IDSA
    OXO,Grind It

    We partner with ambitious companies to spearhead new products, services, and experiences.

    Read more
Explore more
OXO

Getting a grip

A longtime partnership that changed kitchens everywhere.

Gatorade

Breaking a sweat

Bringing personalized sports fueling recommendations to everyday athletes.

PepsiCo

Beyond the beverage

Revolutionizing the way Millennials hydrate.