Our core capabilities

How we transform products, businesses, and industries. Our integrated capabilities enable us to scale experiences from concept to launch.

Get in touch

Customer research & insights

Learning from customers to 
frame opportunities

Everything at Smart starts with understanding behavior. Not just human behavior to discover what people want and need. But also how entire systems behave—from social and technical systems to environmental and political ones, too.

Learn more
Project

Hello, beautiful

Helping Sephora become the world’s most trusted beauty platform.

Project

Helping hands

Giving arthritis patients more good days with a range of self-injection options.

Case study

Gx Sweat Patch

Download our 1-pager on how we created an innovative ecosystem for Gatorade.
Get the case study

Case study

Gx Sweat Patch

Download our 1-pager on how we created an innovative ecosystem for Gatorade.
Get the case study

Business and organizational design

Building capabilities and outlining growth opportunities

We combine traditional strategy with design thinking to look at the current state of your entire business—what’s working, what’s not, where you are today and where you can go tomorrow.

Learn more
Project

Banking by design

Building best-in-class user experiences from the inside out.

Project

Identify yourself

Delivering lifesaving information at your fingertips.

Product and service design

Aligning products, services, & experiences to users needs

We design products and services that connect with people—making their lives better, easier, simpler, more efficient, more intuitive, more profitable and more enjoyable.

Learn more
Project

Air apparent

Bringing an energy management giant into consumer homes.

Project

Breaking a sweat

Bringing personalized sports fueling recommendations to everyday athletes.

Let’s design a smarter world together

Get in touch

Engineering and technology

Bringing experiences to life with development and engineering.

Delivering innovative products and experiences that create valuable IP and build consumer loyalty doesn’t happen in a vacuum. It requires a deep understanding of the latest technology platforms, hardware and manufacturing methods. Smart’s engineering and technology capabilities provide real-world solutions to our client’s toughest challenges at every stage of development.

Learn more
Project

Upping the game

Helping Gatorade fuel the future of athletic performance.

Project

Getting a grip

A longtime partnership that changed kitchens everywhere.