Product and Service Design


We design products and services that connect with people—making their lives better, easier, simpler, more efficient, more intuitive, more profitable and more enjoyable.

Sometimes it’s about reinventing a new product category. Other times it’s about reimagining an entire system. To the end user, the design is seamless; for Smart, it’s an intense process of creating, testing and refining to consider all the key moments that make good experiences great.

When designing a product or service for the digital or physical world, we take an integrated approach: we connect the dots between activities, infrastructure, materials, people and communication. We dig deep to identify those aha moments that will ultimately shape successful, scalable design.  An important part of any design process includes rapid iteration and prototyping to make sure the final product or service gets to market faster, is the best it can be and can stand the test of time in the real world.


  • UX design
  • Interaction and experience design
  • Systems design
  • Digital and physical product design
  • Industrial design
  • Human factors and ergonomics design
  • Visual design
  • Service design
  • Communication design
  • Prototyping
  • Customer research and insights

Additional Service Offerings: Engineering & Technology, Customer Research & Insights, Business & Organizational Design