Fast Company Innovation Awards:

Plano EDGE named Fast Company Innovation Awards Honoree


We are excited to announce our work with Plano Synergy on the Plano EDGE tackle box has been named an Honoree for the Fast Company 2020 Innovation Awards in the Sports and Recreation category.

Offering both general purpose utility tackle boxes as well as lure-specific storage solutions, Smart Design and Plano teamed up to solve a variety of challenges such as – Keep water out, stop rust and organize like no other tackle box. The EDGE series has been thoughtfully engineered down to the last detail and re-imagined from the ground up. In the first 10 months of sales, EDGE oversold the original forecast by 50%, with specialty boxes overselling forecasted numbers in excess of 100%. Learn more about our work on the water.

Read the full Plano EDGE case study.

Read the full list of winners 

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Sep 2020