The Drum:

Gatorade pushes its ‘beyond-the-beverage’ efforts with three new Gx System products


Smart Design and their longtime partner, Gatorade, collaborated to design the Gatorade Smart Gx Bottle. This tech-enabled squeeze bottle was designed to help athletes set and track their daily hydration goals. It’s the heart of an ecosystem that positions Gatorade as a leading innovator in athletic performance. 

The brand aims to promote its reputation as a holistic athletic health and wellness brand with three new innovations.

Gatorade wants to be more than just a sports drink. Today, the brand is unveiling three new innovations in an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio: gummy dietary supplements, a ‘Smart Bottle’ and an updated app.

Read the full article in The Drum.

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Nov 2022