Gatorade Introduces New Smart Bottle and Gummies
Smart Design and their longtime partner, Gatorade, collaborated to design the Gatorade Smart Gx Bottle. This tech-enabled squeeze bottle was designed to help athletes set and track their daily hydration goals. It’s the heart of an ecosystem that positions Gatorade as a leading innovator in athletic performance.
Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as its primary focus. Whether it be the world’s top talent or someone’s first time picking up a sport, Gatorade’s ecosystem is designed to ensure the athlete puts their best foot forward.
Read the full article in Hypebeast.
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