5 key trends changing new product and service development


Forbes interviews Smart on the latest changes and trends shaping products, services, and ecosystems for clients Sephora, Ford, Pepsi, Amgen, Google, and Capital One.

In a recent Forbes article, Smart Design’s Partners Tucker Fort and Richard Whitehall share 5 keys trends that are changing product and service development.

Brands are developing offerings to accommodate changes in technology, data, and customer expectations and by incorporating a number of these trends into everyday design and research practices, with time, brands may start to see broad, complex, and disruptive ideas move the needle on growth.

Smart Design’s philosophy is to look for solutions that provide end-users with opportunities to stay constantly engaged with brands. By approaching design through the lens of ecosystems instead of through singular products, Smart’s implementation of ecosystem innovation with clients such as Ford and Gatorade have made both brands more relevant to customers in competitive industries.

We view ecosystems as value hubs: with all elements interconnected to deliver a much more valuable experience for users and a competitive advantage for our clients.

Richard Whitehall
Executive Director
Sep 2019