New York Times:

Will luxury smartwatches succeed?


Richard Whitehall, Partner at Smart Design, quoted in the New York Times discussing luxury smartwatches.

The luxury smartwatch sector has based some of its hopes on an understanding of human nature. As Richard Whitehall, a partner at Smart Design, a strategic design company based in New York, put it, “There are still going to be watch aficionados who want to use tech in a way that’s going to help them show off.”

And then there’s our obsession with sports. This month, Hublot announced the Big Bang e UEFA Champions League smartwatch, produced in partnership with world football’s most-watched club competition, and a follow-up to its Big Bang Referee 2018 FIFA World Cup Russia watch. The new watch has a dedicated application that sends updates on the competition’s scores and matches.

Read the full article in the New York Times

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Oct 2020