Will luxury smartwatches succeed?
The luxury smartwatch sector has based some of its hopes on an understanding of human nature. As Richard Whitehall, a partner at Smart Design, a strategic design company based in New York, put it, “There are still going to be watch aficionados who want to use tech in a way that’s going to help them show off.”
And then there’s our obsession with sports. This month, Hublot announced the Big Bang e UEFA Champions League smartwatch, produced in partnership with world football’s most-watched club competition, and a follow-up to its Big Bang Referee 2018 FIFA World Cup Russia watch. The new watch has a dedicated application that sends updates on the competition’s scores and matches.
Read the full article in the New York Times
Let’s work together to design a smarter world. Get in touch