Why Gatorade wants to analyze your sweat
Smart Design partnered with Gatorade and Epicore Biosystems to develop the Gatorade Gx Sweat Patch which generates personalized sports hydration recommendation so athletes can perform at their best.
This digital ecosystem combines wearable technology that captures an athlete’s sweat rate and electrolyte concentration directly from the skin with a smartphone app that processes the data using machine learning, eliminating the need of a traditional lab.
Check out this recent interview with Brett O’Brien, Gatorade’s general manager.
“Gatorade for decades has reigned supreme in sports drinks, serving as the mid-workout thirst-quencher and the post-victory coach-soaker.
Now the PepsiCo (PEP) megabrand is going big in tech.
Gatorade has been studying how hundreds of athletes sleep, think, and perspire to develop non-drink products such as nighttime protein powders, smart squeeze bottles that track fluid intake, and tech-enabled patches that create tailored hydration and nutrition plans based on how someone sweats.”
Read the full article on CNN Business