Plano EDGE wins Good Design Awards in the Sports & Rec Category


We are excited to announce our work with Plano Synergy on the Plano EDGE tackle box has won a 2020 Good Design Award in the Sports and Recreation category.

Offering both general purpose utility tackle boxes as well as lure-specific storage solutions, Smart Design and Plano teamed up to solve a variety of challenges such as – Keep water out, stop rust and organize like no other tackle box. The EDGE series has been thoughtfully engineered down to the last detail and re-imagined from the ground up. In the first 10 months of sales, EDGE oversold the original forecast by 50%, with specialty boxes overselling forecasted numbers in excess of 100%. Learn more about our work on the water.

Read the full Plano EDGE case study.

Read more about the Plano EDGE award 

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Dec 2020