How OXO Conquered the American Kitchen


A strategic partner with OXO International since 1990, Smart Design developed the influential OXO Good Grips line, which introduced the concept of Universal Design to mass retail and created consumer demand for better performing, easier to use kitchen tools. With Smart’s help, the OXO brand has continued to expand and evolve while remaining true to one simple but powerful idea: create products that make everyday life easier.


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Jun 2022