Fast Company:

Where design can make the biggest impact in the next decade, according to over 30 experts


Fast Company asked 30 experts where design can make the biggest impact in the next decade. Smart Design’s Richard Whitehall shared his perspective on the role of design in translating debate into action, breaking large complex issues into achievable steps.

Although design can be applied at different levels from policy to product features, the promise of design is to break apart complex issues into small actionable steps which in aggregate can create significant positive change, whether nudging people towards wasting less, encouraging participation in policy decisions or avoiding bias in systems. As designers we need to apply our skills ethically, embrace other perspectives and have an eye towards the larger impact of our work.

Read the full article in Fast Company.

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Sep 2021