Gatorade Launches the Gx Sweat Patch
Smart Design partnered with Gatorade and Epicore Biosystems to develop the Gatorade Gx Sweat Patch which generates personalized sports hydration recommendation so athletes can perform at their best.
This digital ecosystem combines wearable technology that captures an athlete’s sweat rate and electrolyte concentration directly from the skin with a smartphone app that processes the data using machine learning, eliminating the need of a traditional lab.
Sports drink maker Gatorade is launching its first ever wearable device, the Gx Sweat Patch.
The patch is a one-time-use wearable that analyzes sweat to provide athletes with insights about their athletic performance and hydration levels. It’s Gatorade’s latest product at a time when the sports drink marketplace is becoming increasingly crowded.
The patch will sell for $24.99 and will be available online and at Dick’s Sporting Goods stores beginning Monday.
Gatorade says the patch should be worn on the left inner arm during a single workout. It will fill up with sweat as the athlete exercises. After finishing the workout, users can scan their patch using Gatorade’s app, Gx, to reveal their unique sweat profile.
The sweat profile is based on sweat levels, sodium losses in the forearm, body weight and workout type or intensity. The results provide hydration strategies to maximize performance and avoid cramping or dehydration. Results can tell you everything from fluid and sodium loss to the rate you sweat and compare it with other workouts.
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Explore the Gatorade GX Sweat Patch case study.
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