Tucker Fort


New York
Tucker is a pioneering design voice in our New York studio. He thrives on creating market-defining consumer experiences that make the most of emerging technologies, most recently with Gatorade.

Tucker has also worked on some of Smart’s most standout work including OXO, HP, Nissan, P&G, Under Armour, Samsung and Tiffany & Co. His deep expertise in research and strategy serves him well when inspiring teams to design with meaning. Tucker frequently speaks about innovation design and business, and you can find his writing in publications like Entrepreneur, Surface, Fast Company, Forbes, The Wall Street Journal and Businessweek.