Tucker Fort

Executive Director & Partner

New York
As Partner and expertise lead based in Smart’s New York studio, Tucker focuses on the convergence of business and design to create market-defining experiences that matter.

The creative and strategic force behind some of Smart’s most standout work, Tucker has pioneered innovations for clients including OXO and HP. Most recently he has been the architect of our 4-year partnership with PepsiCo, tapping into emerging technologies to envision, pilot, develop, and launch an athlete personalization platform and service offering. Gatorade’s Gx Sports Fuel Platform continues to be featured in publications including Fast Company, Mashable, Forbes, SportTechie and the Wall Street Journal.

While discovering new methods of solving strategic design challenges that have led to more than seventy patented designs, Tucker inspires multidisciplinary teams across a diverse range of sectors ranging from Food & Beverage to Sports to IoT. As a principal voice on design and innovation in publications such as The AtlanticFastCo.Design and Entrepreneur, he frequently shares his thinking on topics such as personalization, behavior change, and new approaches to ecosystem innovation.

Tucker has taught product design at Parsons The New School for Design, guest lectured at NYU Stern School of Business and Columbia Business School, and regularly appears at major innovation conferences including Brainstorm Design and PSFK.

View Tucker’s profile on LinkedIn.