From “good” to “OMG!”: How Interaction Design can supercharge your customer’s everyday experiences
When it comes to your own life, you’re an amazing interaction designer.
Be honest: Are you really improving your customer’s experience? Or are you pushing another agenda?
IxD + HCD = OMG
We’re all great at designing our own experiences. Designing for others takes a more strategic approach.
Three principles of “OMG!” interactions
Make it personal (Hick’s Law): Reduce the time it takes your customers to make decisions by giving them fewer, more personalized, choices.
Make it harder (Poka-Yoke): Reduce errors by using constraints.
Make it harder…and easier (yes, seriously)
Make it easier too (Fitt’s Law): Enable your customers to reach their goal by bringing it within reach.
The OMG roadmap: a cross-discipline approach that drives ongoing results
About Sophia Xu