Jessi Pervola

Director of Design

Jessi Pervola, Smart’s Director of Design, is a hybrid designer, strategist, brand ambassador and storyteller, with a passion for interaction and digital design. She always aims to find the magic and authenticity in a design challenge, maintaining total focus on creating products and services with which people can form an emotional connection.

With a background in visual design and communication, Jessi has built on this expertise to develop a strategic and holistic approach during her eight years at Smart Design. Taking a creative lead on multi-disciplinary projects, Jessi manages design teams to uncover user insights, develop a strategic vision and build experiences across a range of  touch points and platforms.

Jessi works across Smart’s diverse client base, with expertise in the financial services, healthcare, FMCG and consumer electronics industries. While at Smart Design, she has worked with a diverse range of clients, including HP, LG Electronics, Procter & Gamble, and Samsung. She has worked with Smart in London, New York, and Barcelona.

Prior to joining Smart, Jessi designed communication programmes and digital experiences for companies including GE, IBM, and BP, while working at some of the most respected brand consultancies in the U.S.

Jessi holds a bachelor’s degree in graphic design from Columbia College Chicago.