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Anna Shaw
Anna Shaw
October 15, 2014

Femme Den: Why I didn’t pursue a STEM education, but I hope you do

In celebration of Ada Lovelace Day and her contributions to math and science, Smart Design Creative Director Anna Shaw writes...

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Jessi Pervola
August 11, 2014

Femme Den: Why Under Armour gets women

This week, Under Armour (who also happens to be one of my all-time favorite clients) released a new campaign to...

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Shannon Fong
Shannon Fong
July 25, 2014

Femme Den: Tory Burch takes on wearables

I have to confess, like many other people I know, I gave up on my activity tracker. At first, I...

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Nathalie Collins
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Nathalie Collins, Kristi Candela
May 29, 2014

Femme Den: Getting gender design right

Today, it’s far too common for companies to create beautiful and interesting products without a real consideration for why...

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Ayca Cakmakli
August 8, 2012

What hunting for a mate teaches you about great design

If some of these ideas seem familiar, you’re right: what you look for in a partner is also what you...

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Smart Design
January 7, 2012

“Heck, it’s just prettier,” says the New York Times

Women today ask a lot of their bakeware. They demand efficiency for harried weekdays, yet a casual and elegant aesthetic...