Anna Shaw
Anna Shaw
October 15, 2014

Why I didn’t pursue a STEM education, but I hope you do

In celebration of Ada Lovelace Day and her contributions to math and science, Smart Design Creative Director Anna Shaw writes...

Jessi Pervola
August 11, 2014

Why Under Armour gets women

This week, Under Armour (who also happens to be one of my all-time favorite clients) released a new campaign to...

Shannon Fong
Shannon Fong
July 25, 2014

Tory Burch takes on wearables

I have to confess, like many other people I know, I gave up on my activity tracker. At first, I...

Nathalie Collins
Nathalie Collins, Kristi Candela
May 29, 2014

Femme Den: Getting gender design right

Today, it’s far too common for companies to create beautiful and interesting products without a real consideration for why...

Smart Design
January 7, 2012

“Heck, it’s just prettier,” says the New York Times

Women today ask a lot of their bakeware. They demand efficiency for harried weekdays, yet a casual and elegant aesthetic...