The Atlantic: Designing by Feel

Smart Design featured in the Atlantic

In our latest feature in the Atlantic, Smart Design partners and creative directors, Richard Whitehall and Tucker Fort, share the importance of designing by feel: turning empathy into something tangible. Considering human needs above all, and seeing the world through someone else’s eyes is what enables a designer to create products that feel more human, and bring real life to big ideas.

They explain the important role that rapid prototyping plays to speed up the design process and spark true innovation, and how the idea of of understanding the basics of any problem has transformed design in general.

“No matter whether we’re prototyping something physically, digitally, service wise, business models, whatever it may be, we say you can learn one of three things almost immediately: It’s either a good idea, a bad idea, or it generates a new idea.”

To check out the full article and watch the videos, click here.