Design to Launch: How to innovate successfully every time

Gordon Hui featured in Chief Executive

It’s no big secret: most innovation projects typically die a slow and painful death.

In his latest article for Chief Executive, Gordon Hui uncovers 4 common innovation pitfalls, and the key ‘design to launch’ approach that ensures big ideas make it out of the organizational pipeline.

With a focus on innovative ‘doing’ as opposed to ‘thinking’, the piece provides advice on nimbly navigating issues of urgency, risk, and scale, and beginning with small learning experiments to get the quick wins that justify even larger investments in the future.

Gordon is VP of Strategy at Smart, with over a decade of experience in innovation consulting and strategy. To read the full article in Chief Executive, click here.