Tucker Fort

New York City

As a partner and leading design voice at Smart, Tucker focuses on understanding the convergence of consumer behavior, technology, and business — using strategic design to create market-defining experiences that matter.

Tucker’s deep expertise in research, strategy, and customer experience design allows him to uncover relevant opportunities and inspire teams to create compelling consumer solutions. A pioneer in new methods of solving strategic design challenges, Tucker guides multidisciplinary projects across a diverse range of industries, such as housewares, consumer electronics, mobile, automobile, beverage, energy, sportswear, and beauty.

Most recently he has been collaborating closely with Gatorade, leading the design, development, piloting and launch of their Gx Sports Fuel Platform.  This cutting-edge, connected service optimizes performance by enabling real-time, personalized hydration tracking and fueling recommendations for athletes across professional sports.

Tucker has taught product design at Parsons The New School for Design and currently guest lectures at NYU Stern School of Business and Columbia Business School. His work has been featured in Surface Magazine, Forbes, Fast Company, Mashable, the Wall Street Journal and Businessweek, and he regularly speaks at conferences and design events around the country. Tucker holds a masters degree in industrial design from Pratt Institute and a bachelor’s degree in mechanical engineering from Vanderbilt University.

Learn more about our capabilities as a product and experience design firm, or watch Tucker’s latest talk at PSFK.