Ford SmartGauge with EcoGuide
Imagine this: a homegrown hybrid launches in a land of SUV lovers and Prius drivers. It delivers an incredible 82 percent in the all-important metric of “conquest sales.” Then it goes on to win ‘Car of the Year’ from Motor Trend magazine. It sounds like an unlikely story, but this is exactly what happened with the 2010 Ford Fusion Hybrid.
The Ford Fusion Hybrid was
credited with lifting the
carmaker’s sales numbers
by 46% in its first year.
When we began working with Ford, we proposed that building a successful hybrid car may have as much to do with the car’s driving interface as with its technology. We wondered: can design influence driving behavior? And can a smarter, more perceptive hybrid driver outperform their car? Our hypothesis was yes in both cases — brainpower should win over horsepower every time.
The SmartGauge with EcoGuide is a game-changing, hybrid-centric instrument panel that empowers drivers with the data they need to make better driving decisions. Its rich color screen animates gauges that reflect fuel savings and a cluster of leaves that grow more green and lush as the driver achieves better fuel economy.
This real-time feedback loop solves one of the main challenges with hybrid driving: the fact that frustrated owners don’t hit the promised mileage, and worse, they have no idea why. The EcoGuide is such a unique feature that Ford actually patented it.