The Innovation

This cutting edge elite athlete service platform is based on four major innovations:

1. GSSI Athlete Service and Testing

Utilizing its deep expertise in sports science and nutrition, GSSI tested each CBF athlete to make individual and specific sport fueling recommendations based on each player’s unique physiology and athletic requirements.

2. Drinkfinity Beverage Pod Technology

The new Gatorade squeeze bottle utilizes Drinkfinity beverage pods, allowing coaches and support staff to quickly deliver specific and individualized player formulas in an efficient and more sustainable platform. The Drinkfinity technology platform is a new and more sustainable small form-factor liquid beverage pod that mixes with water to create full 20oz beverages.

3. Gatorade Hydration Tracking Cap and Scales

The new Gatorade squeeze bottle integrates a proprietary hydration tracking technology that measures and records real-time athlete fluid consumption during training and matches. To record in-training or in-match athlete dehydration, the platform also utilizes weigh-in scales to measure sweat loss. All tracking data is transmitted from each athlete’s cap and the shared weigh-in scales to the system via wireless Bluetooth communication.

4. Gatorade Hydration Application

Each athlete’s individual hydration recommendation and tracking data are accessible on iPads running the Gatorade Hydration Application. The coaching staff can monitor athletes’ fluid loss/intake and better guide appropriate fluid, fuel and electrolyte replacement recommendations on an individual basis, to help ensure peak performances during training and matches. The system also allows the coaching staff to analyze and act on longer term hydration patterns at an individual and team level.

 

 

“As our lead innovation partner on the Hydration Customization Platform, Smart Design helped us expand beyond products to cutting edge physical and digital service platforms,” said Xavi Cortadellas, Global Innovation and Design Senior Director at Gatorade. “Utilizing prototyping and iterative piloting, Smart Design collaborated closely with our Design Innovation team and PepsiCo R&D to quickly identify the most meaningful offerings to our athletes that extend our brand into the personalization space.”

 

“I’ve been very fortunate and blessed to be part of the Gatorade family today. They’re doing some cool things this upcoming year. This is a smart technology cap. As you drink your Gatorade, it senses whether or not you’re hydrated. You may need some more carbohydrates for example. You can use that to customize your hydration process. It really helps athletes get what they need in order to get back on the field.” – Marcus Mariota, NFL Network

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CBF pilot takes the field 

To pilot this innovative offering, Gatorade partnered with the CBF. Before the tournament, each CBF player was tested by GSSI to determine his unique sports fueling requirements. Each player was then given an individualized sport fueling recommendation and a customized hydration bottle and tracking cap for use during training sessions. Over the course of the tournament the coaching staff was able to view real-time and historical team hydration performance and adjust their hydration strategy accordingly.

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The Process

Smart Design worked with Gatorade to explore how sports nutrition trends, new technologies, and connected platforms can drive future growth in a mature category for the venerable CPG brand.  Utilizing a multi-disciplinary team, including strategists, industrial designers, digital designers, technologists, and engineers, Smart Design led the complex ecosystem project and managed four different partners – including technology, manufacturing, and development – to successfully deliver the ambitious project and pilot in just six months.